Brand Tone

Innovative & Tech-Focused, Customer-Centric & Problem-Solving, Reassuring & Trustworthy, Comfort-Oriented & Aspirational, Informative & Educational

Brand Values

• •Personalization/Customization
• •Innovation
• •Quality & Durability
• •Customer Satisfaction
• •Well-being & Health

Best Practices

• •Prioritize "Personalized Comfort": Always bring the messaging back to the core benefit of customization and how it solves individual or couple's sleep needs. Use words like "your," "individual," "customized," "perfect setting."
• •Highlight Technological Innovation (Clearly): Speak about the "Comfort Control™ Technology," "sleep tracking," and "adjustable layers" but explain their benefits in simple, user-focused terms (e.g., "means you can...", "so you experience...").
• •Maintain a Reassuring and Supportive Voice: Incorporate mentions of the 180-night trial, warranty, and customer support to build trust and alleviate purchase anxiety. Use phrases that inspire confidence.
• •Focus on the Outcome of Better Sleep: Connect the mattress features to tangible life improvements – waking up energized, reduced pain, better relationships due to better sleep. Use aspirational language that paints a picture of a well-rested life.
• •Use Clear, Benefit-Driven Language: Avoid overly technical jargon where possible. When technical terms are used, immediately follow with the customer benefit. Ensure the language is accessible, informative, and emphasizes solutions.

Social Perception

Positive for Customization, Seen as an Innovator, Considered a Premium Product, Generally Reliable, Mixed on Firmness/Feel for Some, Appreciation for Trial Period

Copy Examples

• •Headline: Stop Compromising. Start Personalizing. Your Perfect Sleep is Now Adjustable. Body: Tired of flip-flopping between too soft and too firm? With iSense, you and your partner can finally agree on comfort. Our innovative Comfort Control™ Technology lets you choose your ideal firmness on EACH side of the bed. Experience truly personalized rest and wake up refreshed. Discover your perfect setting tonight.
• •Headline: Unlock Deeper Sleep. Understand Your Nights with iSense Smart Technology. Body: It’s more than a mattress; it’s your personal sleep coach. The iSense Hybrid Premier features integrated sleep tracking to monitor your heart rate, respiration, and movement, offering simple insights to help you optimize your rest. Adjust your comfort, see the difference, and wake up to your full potential.
• •Headline: Invest in Your Well-being. 180 Nights to Your Best Sleep, Guaranteed. Body: We believe so strongly in the transformative power of personalized comfort that we offer an industry-leading 180-night in-home trial. Find your perfect iSense setting, experience the difference in your sleep quality, and if you’re not waking up feeling your best, we’ll make it right. No gimmicks, just genuinely better sleep.
• •Headline: The Secret to a Happier Morning? A Mattress That Understands You Both. Body: Say goodbye to restless nights and morning aches. iSense mattresses are designed for couples, offering dual-sided adjustability so you both get the exact support and comfort you need. Finally, a bed that brings you closer, one perfectly restful night at a time.
• •Headline: Beyond the Hype: Real Innovation for Real Sleep Problems. Body: While others talk, iSense delivers. Our patented Comfort Control™ Technology isn't just a feature; it's a revolution in how you experience sleep. Crafted with premium materials and designed for lasting comfort, discover why so many are finally finding relief and truly restorative sleep.