Brand Tone

Elegant & Luxurious, Informative & Educational, Caring & Nurturing, Approachable & Friendly (especially on TikTok)

Brand Values

• •Quality & Purity
• •Well-being & Beauty
• •Natural & Gentle
• •Customer Care & Transparency
• •Heritage & Authenticity

Best Practices

• •Emphasize Sensorial Language: Use words that evoke the feeling of silk – soft, smooth, gentle, luxurious, caress – to immerse the reader in the experience.
• •Focus on Benefits, Not Just Features: While mentioning momme count and OEKO-TEX® is important for credibility, always tie these features back to tangible benefits for the customer (e.g., Our 22 momme silk, certified by OEKO-TEX®, means a purer, gentler touch against your skin, reducing irritation and promoting natural hydration).
• •Maintain an Educational Stance: Briefly explain the why behind silk's benefits. Short, digestible pieces of information build trust and position the brand as an expert. For example, explain how silk reduces hair friction.
• •Use a Warm and Reassuring Voice: Convey a sense of care and understanding for the customer's desire for well-being and beauty. Language should be supportive and aspirational.
• •Visual Consistency Alignment: Ensure that the copy's tone is consistently reflected in the brand's visual identity (soft, elegant imagery, calming color palettes) across all platforms to create a cohesive and immersive brand experience.

Social Perception

Positive & Desirable, Trustworthy, Associated with Self-Care

Copy Examples

• •Headline: Discover the Secret to Radiant Skin & Hair. Your Silk Sleep Journey Starts Tonight. Body: Indulge in the nightly embrace of iSeelk's pure mulberry silk. Wake up to smoother skin, glossier hair, and the ultimate feeling of refreshed well-being. Experience the difference quality silk makes.
• •Headline: More Than Just Luxury, It's a Nightly Ritual. Body: Iseelk's 22 momme silk pillowcases aren't just an accessory; they're an investment in your natural beauty. Naturally hypoallergenic and designed to retain skin's moisture, it's the gentlest care for your skin and hair while you dream.
• •Headline: Unlock the Power of Mulberry Silk. Body: Did you know? The unique properties of iSeelk's mulberry silk help reduce friction, minimizing sleep creases and hair breakage. Sleep beautifully, wake up renewed.
• •Headline: Give Your Nights the Luxury They Deserve. Body: From our signature silk pillowcases to our soothing sleep masks, every iSeelk product is crafted for unparalleled comfort and beauty benefits. Elevate your sleep, transform your mornings.
• •Headline: The Gift of Gentle: Why Silk is Your Skin's Best Friend. Body: Sensitive skin? Acne-prone? Iseelk's naturally antibacterial and hypoallergenic silk pillowcases provide a soothing, clean surface night after night. Because your skin deserves the gentlest touch.