Brand Tone

Professional, Commercial, and Expert/Informative. The communication is straightforward, informative, sales-oriented, and focused on product features, benefits, and purchasing options.

Brand Values

• •Quality and Durability
• •Ergonomics and Comfort
• •Accessibility and Convenience
• •Value

Best Practices

• •Always Anchor in Ergonomics: Every piece of copy, whether for social media, an ad, or a product description, should connect back to the core benefit of ergonomic comfort and health. Use terms like "postural health," "reduces fatigue," and "personalized support."
• •Leverage the "Made in Mexico" Angle: Emphasize the brand's local heritage and long-standing presence in the Mexican market. This builds trust and differentiates it from foreign competitors. Phrases like "A Mexican tradition in quality" or "Supporting Mexican industry for over 25 years" can be powerful.
• •Translate Features into Tangible Benefits: Instead of just listing "3D adjustable arms," explain what that means for the user: "Adjust the armrests in height, depth, and angle to find the perfect support for your shoulders and wrists, whether you're typing or relaxing."
• •Maintain a Unified Visual and Verbal Style: Ensure that the professional, clean aesthetic of the product photography is matched by clear, concise, and error-free copy. The tone should remain expert but accessible across all platforms.
• •Systematically Include Trust Signals: Consistently mention key trust-building elements in promotional materials, such as "Multi-year warranty," "Lifetime warranty on select parts," "Immediate delivery available," and "Thousands of satisfied customers."

Social Perception

Generally positive, viewed as a recognized local Mexican manufacturer providing a good value proposition for ergonomic office furniture. Some variability in customer experience and product quality exists, but the brand is largely trusted for e-commerce purchases.

Copy Examples

• •For over 25 years, I SEATING has been the trusted choice for offices across Mexico. Our commitment is to quality that lasts and comfort you can feel. Invest in your well-being with a brand that understands your work. #HechoEnMexico #CalidadISEATING
• •Long day at your desk? Don't let back pain be part of your routine. The Caselli C chair by I SEATING features adjustable lumbar support and a dynamic headrest to adapt to your body. Work better, feel better. #ErgonomiaParaTodos #AdiosDolorDeEspalda
• •Elevate your team's productivity and well-being. I SEATING offers complete modular solutions and ergonomic chairs for your entire office. Request a quote today and discover why leading Mexican companies choose us. #OficinasModernas #MobiliarioCorporativo
• •Your home office deserves an upgrade. Find the perfect balance of style and ergonomic support with our collection of desks and chairs. Enjoy immediate delivery and transform your space into a zone of maximum concentration. #HomeOfficeGoals #ISEATINGenCasa
• •The quality you need at a price you'll love. During our Hot Sale, get up to 30% off on our best-selling ergonomic chairs. Lifetime warranty on wheels and piston. Don't wait! Your back will thank you. #Ofertas #SillasErgonomicas