Brand Tone

Empowering, helpful, and trendy, characterized by an approachable, friendly, informative, reassuring, aspirational, and fashion-forward approach.

Brand Values

• •Problem-Solving for a Niche Audience
• •Inclusivity and Representation
• •Quality and Curation
• •Empowerment

Best Practices

• •Always Lead with the "Why": Start with the problem you're solving. Whether it's finding the right fit or a specific style, connect with the customer's need before presenting the product. The brand was founded on a solution, and the copy should reflect that.
• •Use a "We Get It" Tone: Employ empathetic and understanding language. Phrases like "We know how hard it is..." or "Tired of searching for...?" show that the brand understands the specific frustrations of its target audience (moms of teens).
• •Balance "Trendy" with "Timeless": While highlighting current trends ("wide-leg flare," "cozy season"), also emphasize the versatility and quality of the pieces ("wardrobe staples," "transitional pieces"). This appeals to both the teen's desire for style and the parent's desire for value.
• •Be Explicitly Helpful: Never assume the customer knows their size or fit. Proactively offer guidance in the copy itself. Reference the sizing guide, mention how an item fits on models, and invite customers to reach out for help. This reinforces the brand's helpful and trustworthy values.
• •Maintain a Consistent Voice Across Platforms: The friendly, emoji-using voice on social media should feel related to the helpful, reassuring voice on the website. While the tone can adapt slightly (more playful on TikTok, more informative in an FAQ), the core values of empowerment, quality, and problem-solving must be evident everywhere.

Social Perception

Largely positive, viewed as trustworthy, reliable, community-oriented, helpful, and customer-centric, particularly noted for fast shipping, accurate item descriptions, and proactive sizing assistance.

Copy Examples

• •Your search for the perfect teen jeans is OVER. ✨ We get it. Finding jeans that are cool enough for them and fit just right is a mission. Meet our new High-Rise Wide Leg Flare—designed by teens, for teens. All the style, none of the stress. Tap to shop and end the dressing room drama! #IsaRoe #TeenFashion #MomApproved #JeansForTeens #NewArrivals
• •That "I have nothing to wear" moment? Let's fix it. Isa Roe was started by a mom who was tired of the struggle to find cute, quality clothes for her growing daughter. We curate stylish, age-appropriate collections so you can spend less time searching and more time seeing her shine. Shop our new Youth Collection today! Shop Now
• •Effortless Style for Every Chapter. From wardrobe staples to statement pieces, our curated collections are here to make you feel confident and chic. Discover What's New
• •The Sunday Market Floral Midi Dress: The perfect one-and-done outfit! This flowy midi dress features a comfortable elastic waistband (no-fuss!) and a delicate floral print she'll love. It’s versatile enough for a family brunch or a day out with friends. *Our models say this dress runs true to size. Check our Sizing Guide for detailed measurements to find her perfect fit!*
• •Subject: Psst... 20% Off Inside to Solve Your Wardrobe Woes. Preview Text: Quality pieces that you and your teen will both love.