Brand Tone

Celebratory and Joyful, Elegant and Stylish, Accessible and Unintimidating, Innovative and Modern, Passionate and Story-Driven

Brand Values

• •Quality
• •Innovation
• •Accessibility & Fun
• •Celebration & Joy
• •Tradition & Heritage
• •Customer Experience

Best Practices

• •Develop a Brand Voice Chart: Create a document outlining core brand attributes (e.g., elegant, joyful, innovative, accessible) and then define what this means in practice for word choice, sentence structure, and overall feel. Include "do's and don'ts" for specific language.
• •Focus on "Celebration" as a Core Theme: Frame product descriptions, social media posts, and advertisements around the idea of celebrating moments, both big and small. Use evocative language that paints a picture of joy, togetherness, and special occasions.
• •Balance Elegance with Accessibility: While using sophisticated language where appropriate (especially when describing the winemaking process or heritage), ensure the overall message is welcoming and easy to understand. Avoid overly technical wine jargon unless clearly explained in a simple way.
• •Incorporate Storytelling: Weave the Saraceni family story and the Tuscan heritage into the copy. This adds authenticity and emotional connection, reinforcing values of tradition and passion.
• •Use Vivid and Sensory Language: Describe the look, aroma, and taste of the wines in a way that is appealing and sparks curiosity. Words like "vibrant," "sparkling," "iconic," "glamour," "joy," and "passion" are good starting points found in their existing materials.

Social Perception

Innovative and Trendy, Celebratory and Giftable, Accessible Luxury, Family-Oriented with Global Reach, Positive Customer Feedback

Copy Examples

• •Headline (Website/Social Media): "Uncork the Extraordinary. Saraceni Wines: Where Italian tradition meets modern celebration."
• •Product Description Snippet (for Blumond™): "Dare to be different? Our iconic Blumond™ isn't just a vibrant blue sparkling wine; it's an invitation to a more glamorous, joyful celebration. Taste the fun, feel the elegance."
• •Email Subject Line: "Life's a Celebration – Let's Pop a Saraceni!"
• •Instagram Caption: "From Tuscan sunsets to your special moments. ✨ Every bottle of Saraceni is a story of passion, crafted for your unforgettable memories. What are you celebrating today? #SaraceniWines #ItalianWine #CelebrateLife #LuxuryLifestyle"
• •About Us Snippet: "We believe great wine shouldn't be complicated, just wonderfully enjoyable. At Saraceni, we blend generations of Tuscan artistry with a splash of playful innovation, bringing you wines that are as delightful to explore as they are to drink. Join our family, share the joy."