Brand Tone

professional, passionate, and artistic

Brand Values

• •Artistic Integrity
• •Storytelling
• •Creative Exploration
• •Nostalgia and Vintage Aesthetic
• •Connection to Place

Best Practices

• •Lead with Passion and Story: Always frame the work through the lens of passion and storytelling. Use words like "journey," "story," "captured," and "passion" to maintain an emotional connection.
• •Emphasize Quality and Professionalism: Use precise, professional language when describing the technical aspects of the art (e.g., "archival paper," "fine art print," "limited edition"). This reinforces the value of the work.
• •Be Evocative and Descriptive: Instead of just stating what the image is, describe the feeling or moment it conveys. Use sensory language to pull the audience into the scene.
• •Maintain a Personal Connection: Write from a perspective that feels personal to the artist. Using "I" or referring to "the artist's vision" makes the brand more authentic and less corporate.
• •Stay True to the Artistic Niche: The copy should consistently reflect the brand's focus on fine art photography, experimental techniques, and a vintage aesthetic. Avoid generic marketing language that could apply to any product.

Social Perception

The social perception of the Isabel Zettwitz brand is primarily that of a professional artist with a distinct style. She is perceived through the lens of her work: a visual storyteller with a focus on fine art photography. The inclusion in Artfacts suggests she is recognized within the German art community. The audience likely consists of art lovers, photography enthusiasts, and individuals looking for unique, story-rich prints for their homes or collections.

Copy Examples

• •Every city has a soul, and Hamburg whispers its stories through the lens. Introducing 'Hamburgbilder'—a new collection of fine art prints that capture the fleeting moments and timeless architecture of this vibrant city. Bring a piece of its story into your home.
• •For Isabel Zettwitz, a camera is more than a tool—it's a way to pause time and tell a story. With a passion for vintage photography and an eye for the extraordinary in the everyday, she invites you on a visual journey. Discover art that doesn't just hang on a wall, but speaks to you.
• •Title: *Stilwerk bei Sturmflut*. This print captures the dramatic beauty of Hamburg's Stilwerk at high tide, a moment where nature and city collide. Printed on archival paper to preserve the deep contrasts and unique atmosphere. A statement piece for any collector.
• •Pushing creative boundaries, one frame at a time. This piece, from the 'Apophenia' series, explores the connections we find in chaos. It's a reminder that art is everywhere if you know how to look. #FineArtPhotography #IsabelZettwitz #VisualStorytelling #ArtForSale
• •New from the Studio: Wanderlust, Captured.