Brand Tone

Elegant & Luxurious, Personal & Passionate, Creative & Artistic, Client-Focused & Accommodating

Brand Values

• •Excellence & Quality
• •Individuality & Uniqueness
• •Dream Fulfillment
• •Sustainability & Ethical Production
• •Heritage & Timelessness
• •Family & Community

Best Practices

• •Emphasize "Dreams" and "Individuality": Consistently use language that speaks to creating unique, personal, and dream-like experiences. Frame dresses as extensions of the client's personality.
• •Maintain an Elegant and Sophisticated Voice: Use refined language. Avoid overly casual slang or colloquialisms. Focus on words like "exquisite," "couture," "bespoke," "glamour," and "timeless."
• •Showcase Craftsmanship and Heritage: Highlight the skill, artistry, and years of experience behind each creation. Mention the use of fine materials and the goal of creating heirloom pieces.
• •Balance Exclusivity with Warmth: While conveying luxury, ensure the tone remains approachable and client-focused. Share client testimonials that speak to the personal and caring service.
• •Integrate Sustainability Messaging Naturally: When discussing materials or production, weave in the brand's commitment to ethical and sustainable practices as an inherent part of its quality and values, rather than a separate, forced message.

Social Perception

Highly Respected & Prestigious, Celebrity Endorsed, Trusted for Special Occasions, Exceptional Customer Service, Creative and Unique Designs.

Copy Examples

• •Headline: Isabell Kristensen: Where Your Couture Dream Takes Shape. Body: More than a dress, it's a chapter of your story, meticulously crafted to reflect your unique essence. Discover the art of bespoke, where elegance meets individuality.
• •Headline: The Isabell Kristensen Bride: An Icon of Timeless Romance. Body: Walk down the aisle in a gown that whispers your love story. Handcrafted with passion, designed to be cherished for generations. Begin your forever with us.
• •Headline: Experience the Glamour. Embrace the Artistry. Body: From Monaco's enchanting soirées to your most treasured moments, Isabell Kristensen gowns are designed to make you the masterpiece. Dare to dream with us.
• •Headline: Sustainably Crafted. Exquisitely Designed. Consciously Couture. Body: Embrace luxury with a conscience. Our commitment to sustainable practices means your breathtaking gown is as kind to the planet as it is to your silhouette.
• •Headline: Not Just a Designer, A Dream Weaver. Body: For over two decades, Isabell Kristensen has transformed visions into breathtaking realities. Let us design the dream you've always envisioned.