Brand Tone

Aspirational, Elegant, Inspiring, Empowering, Friendly, Welcoming, Playful, Fun, Chic, and Stylish

Brand Values

• •Individuality & Self-Expression
• •Quality & Uniqueness
• •Heritage & Inspiration
• •Confidence
• •Customer Connection
• •Trend-Awareness & Timelessness

Best Practices

• •Embrace Storytelling: Continuously weave the narrative of Isabel Harvey, the grandmother, and the brand's origins into product descriptions, social media posts, and email marketing. This reinforces heritage and authenticity.
• •Use Evocative and Aspirational Language: Employ words that convey elegance, uniqueness, confidence, and style (e.g., "curated," "iconic," "radiant," "empower," "signature").
• •Balance Sophistication with Warmth: While maintaining an elegant tone, ensure the language is also approachable and inviting, reflecting the desire to make customers feel like welcome guests.
• •Highlight Individuality and Self-Expression: Frame products not just as items, but as tools for customers to express their unique personality and style. Use phrases like "discover your own," "perfectly you," "express your spirit."
• •Maintain Visual and Verbal Consistency: Ensure that the "be sparkly" and "Style Intuition" concepts are visually represented and verbally reinforced across all platforms, adapting the specific execution to suit each channel (e.g., more playful on TikTok, more polished on Instagram and the website).

Social Perception

Boutique Appeal, Source of Unique Finds, Stylish & Fashion-Forward, Personal Touch, Aspirational yet Accessible for a certain demographic

Copy Examples

• •Headline: Discover Your Signature Sparkle. Body: Inspired by a legacy of elegance and a spirit of individuality, Isabel Harvey brings you accessories that don't just complete your look—they tell your story. Find that unique piece that feels perfectly *you*. #BeSparkly #IsabelHarveyStyle
• •Headline: More Than an Accessory, It's Your Style Intuition. Body: Our grandmother, Isabel Harvey, believed in the power of knowing what makes you shine. Explore our curated collection of jewelry, cashmere, and unique finds designed to awaken your inner stylist and express your truest self with confidence. #StyleIntuition #UniqueFinds
• •Headline: From Timeless Elegance to Modern Chic. Body: Whether you're seeking everyday sophistication or a touch of bohemian glam, our diverse collection has something for every facet of your style. Each piece is chosen to help you transform the ordinary into the extraordinary. #IsabelHarvey #AccessorizeYourLife
• •Headline: Welcome to the Isabel Harvey Family. Body: Step into a world of curated beauty where every piece has a story and every guest is cherished. We're here to help you discover accessories that enhance your personal style and make you feel truly special. #InspiredByIsabel #ShopSmallLoveBig
• •Headline: Dare to Dazzle. Body: Life's too short for boring accessories. Unleash your fun, fearless, and fashionable side with Isabel Harvey. It’s time to #BeSparkly and let your confidence shine!