Brand Tone

Vivacious & Witty, Approachable & Inclusive, Confident & Chic, Nostalgic & Storytelling

Brand Values

• •Timeless Style & Cosmopolitanism
• •Inclusivity & Empowerment
• •Joy & Exuberance
• •Accessibility (Democratization of Fashion)
• •Quality (Aspirational, with caveats)

Best Practices

• •Embrace Isaac's Voice (but adapt for text): Channel his signature wit, warmth, and enthusiasm. Use exclamation points judiciously to convey energy, and don't be afraid of a conversational, friendly approach. Think "What would Isaac say?" then refine it for clarity and conciseness.
• •Highlight "Timeless with a Twist": Continuously reinforce the blend of classic, wearable silhouettes with unique, joyful elements like bold colors, playful prints, or unexpected details.
• •Speak Inclusively: Use language that resonates with a diverse audience of women. Emphasize comfort, flattering fits for all body types, and the empowering feeling of wearing something special.
• •Inject Joy and Confidence: Copy should feel uplifting and celebratory. Focus on how the clothes make the wearer *feel* – confident, chic, happy, "pretty." Use vibrant and positive adjectives.
• •Tell a Story (When Appropriate): Leverage the brand's rich heritage and Isaac's personal narrative. Share anecdotes, behind-the-scenes insights, or the inspiration behind a design to create a deeper connection with the audience. This aligns with his known "joie de vivre" and storytelling ability.

Social Perception

Iconic & Influential Designer, Beloved Media Personality, Champion of Accessible Style, QVC Mainstay, Mixed Perceptions on Quality/Price for Diffusion Lines, Trusted & Approachable (especially via QVC)

Copy Examples

• •Headline: Color Your World, Effortlessly. Body: Life’s too short for boring! Discover the new Isaac Mizrahi collection – where timeless chic meets a joyful burst of color. Flattering fits for every fabulous you. #IsaacMizrahi #TimelessStyle #JoyfulDressing
• •Headline: The Secret to Everyday Glam? It's All in the Details. Body: From a perfectly placed bow to a surprisingly delightful print, Isaac Mizrahi designs are made to make you smile. Elevate your look with pieces that are as fun to wear as they are fabulous. #IsaacMizrahiStyle #ConfidentChic #EverydayLuxury
• •Headline: Remember Fabulous? Isaac Does. Body: Relive the glamour, embrace the now. Isaac Mizrahi brings his legendary design and infectious energy to create pieces you’ll love today, tomorrow, and always. Because style is forever. #IMNYC #FashionLegend #WearYourJoy
• •Headline: For Every Woman, Every Mood, Every Moment. Body: Feel confident, look incredible. Isaac Mizrahi believes in fashion that celebrates YOU. Explore our latest arrivals designed with your beautiful, unique self in mind. #Inclusivity #Empowerment #IsaacLovesYou
• •Headline: From Runway to Your Way. Body: Get that iconic Isaac Mizrahi touch, made for your life. Classic, bold, and always with a wink. Shop the collection that’s all about making you feel like the star you are. #AmericanDesigner #CosmopolitanStyle #BeFabulous