Brand Tone

Artisanal & Passionate, Minimalist & Sophisticated, Story-driven & Evocative, Respectful & Knowledgeable, Understated & Confident

Brand Values

• •Craftsmanship
• •Quality
• •Timelessness
• •Authenticity
• •Subtlety & Detail
• •Durability & Longevity

Best Practices

• •Embrace the "Less is More" Philosophy: Use clear, concise language. Avoid jargon or overly trendy slang that doesn't align with the brand's timeless appeal. Let the quality of the product and the inherent beauty of the denim shine through.
• •Focus on Sensory Details and Storytelling: Describe the texture, the way the denim feels, the subtle changes in color over time. Weave in the narrative of Japanese craftsmanship and the "art of fading" to create an emotional connection.
• •Maintain a Respectful and Knowledgeable Voice: Share insights about Japanese denim, construction techniques, or the philosophy behind "Iro Ochi" without being condescending. Assume your audience appreciates quality and detail.
• •Ensure Visual and Textual Harmony: The clean, minimalist, and high-quality aesthetic of the visuals should be mirrored in the copy. Use typography and layout that complement this understated sophistication.
• •Develop a Brand Lexicon: Identify key terms and phrases associated with Iro Ochi (e.g., "art of fading," "Japanese craftsmanship," "timeless design," "selvedge," "patina") and use them consistently across all communications to reinforce brand identity.

Social Perception

Niche & Specialist, Premium Quality, Aesthetic & Design-Conscious, Authentic & Passionate, Emerging & Exclusive

Copy Examples

• •Iro Ochi: The Art of Fading. Crafted in Japan.
• •Each pair, a beginning. Our selvedge denim is woven to tell your story, evolving with every wear. Discover the enduring appeal of true Japanese craftsmanship. #IroOchiDenim #JapaneseDenim #ArtOfFading
• •At Iro Ochi, we believe denim is more than just fabric. It's a canvas that ages with grace, a testament to time and experience. Our commitment is to the purity of Japanese denim and the meticulous art of its creation.
• •Timeless Indigo: Explore the New Iro Ochi Collection.
• •Woven on vintage looms, this 14oz Japanese selvedge develops a unique patina over time. Observe the subtle 'iro ochi' – the natural color drop – that reveals the denim's true character. Built for longevity, designed for life.