Brand Tone

authentic, passionate, and craftsman-like

Brand Values

• •Craftsmanship
• •Passion
• •Customer Service
• •Family-Owned
• •Community-Focused

Best Practices

• •Continue to share the brand's origin story and the passion behind the craft. This personal touch resonates with customers and builds a stronger connection.
• •Use descriptive language that emphasizes the quality of materials and the skill involved in creating each product. Words like "handcrafted," "durable," and "built to last" reinforce the brand's core values.
• •Write in a clear, direct, and personal style that reflects the brand's family-owned identity. Avoid corporate jargon and overly formal language.
• •Leverage the positive feedback from customers to build trust and credibility. Featuring reviews prominently on the website and in marketing materials can reinforce the brand's reputation for quality and service.
• •Communicate the purpose and passion behind the brand. Explain why you create these products and for whom. This narrative approach helps to create a more meaningful brand identity.

Social Perception

The social perception is overwhelmingly positive, with customers consistently praising the brand for its high-quality products, excellent craftsmanship, and responsive customer service. Products are described as 'amazing' with 'beautiful craftsmanship and fit', leading to a 5-star rating and a strong reputation shaped by direct customer experiences and word-of-mouth.

Copy Examples

• •Introducing the [New Product Name]. Forged from the same passion and dedication as our original glove strap, this piece is built to withstand the rigors of your day. Handcrafted, durable, and ready for anything. Experience the Irons Wood And Leather difference.
• •From our family to yours. Every stitch, every cut, every piece is a labor of love. We're not just making goods; we're crafting a legacy of durability and trust. #IronsWoodAndLeather #Craftsmanship #FamilyOwned
• •Built with Passion. Crafted for Life. Discover our collection of handcrafted leather and wood essentials.
• •Thank you for being a part of the Irons Wood And Leather family. Your support allows us to continue our passion for creating durable, high-quality goods. We're honored to be a part of your story.
• •Our Custom Leather Suspenders are more than just an accessory; they're a testament to true craftsmanship. Made from the finest leather, these suspenders are designed for both comfort and durability. Whether you're on the job or off the clock, they're built to last.