Brand Tone

Professional, Modern, Customer-Centric

Brand Values

• •Quality
• •Expertise & Knowledge Sharing
• •Customer Satisfaction
• •Modernity & Trend Awareness
• •Wellness & Pampering

Best Practices

• •Develop a Brand Voice Guide: Document the core tone attributes (e.g., Professional, Modern, Expert, Helpful, Approachable), key messaging points, and preferred terminology. Share this with anyone creating content.
• •Focus on "You" (The Customer): Frame benefits and information around the customer's needs, desires, and problems. For example, instead of "We offer great products," try "You'll love how our carefully selected products make your hair feel."
• •Maintain a Knowledgeable & Helpful Stance: Continuously provide value through tips, advice, and clear explanations of services and products, reinforcing expertise without being condescending.
• •Use High-Quality Visuals: Ensure all imagery (website, social media, ads) aligns with the modern, professional, and stylish aesthetic of the brand.
• •Be Consistent Across All Channels: Whether it's a website update, a social media post, an email newsletter, or an in-salon sign, the language and tone should always reflect the established brand voice. Regularly audit content to ensure alignment.

Social Perception

Highly Positive, Trusted Experts, Reliable

Copy Examples

• •Headline: Unlock Your Hair's Potential. Expert Care, Stunning Results. Body: At De Kapperij, we combine artistry with the finest paraben-free products to create a look you'll love. Book your transformation in Hoorn today. Call to Action: Visit kapperij.nl or call 0229 247406.
• •Headline: Beauty, Tailored to You. Body: From revitalizing facials to perfect manicures, experience personalized treatments at De Kapperij. Our Hoorn salon is your sanctuary for expert beauty care. Call to Action: Discover Our Services Online.
• •Headline: Expert Advice, Beautiful Hair. For Free. Body: Wondering how to get perfect curls or combat split ends? Our latest blog post has the answers! Visit kapperij.nl/verhalen for pro tips from De Kapperij experts. Call to Action: Read More & Shop Our Stylist-Approved Products!
• •Headline: The Best for Your Hair. Shipped to Your Door. Body: Shop professional brands like NOIR Stockholm and Olaplex online. Paraben-free, sulfate-free, and full of goodness. Free delivery over €50! Call to Action: Explore Our Curated Collection at kapperij.nl.
• •Headline: Your Hoorn Destination for Total Rejuvenation. Body: Step into De Kapperij for a complete hair and beauty experience. Our skilled team, quality products, and relaxing atmosphere await. Rated 4.9/5.0 on Google! Call to Action: Book Your Moment of Bliss.