Brand Tone

Authentic & Real, Passionate & Dedicated, Community-Focused & Welcoming, Patriotic & Service-Oriented, Humorous & Adventurous, Hard-Working & Resilient, Integrity-Driven

Brand Values

• •Quality
• •Integrity & Honesty
• •Community
• •Family
• •Service & Patriotism
• •Passion
• •Resilience & Hard Work
• •Authenticity

Best Practices

• •Embrace Authenticity and Transparency: Share your story, including the challenges and the real personalities behind the brand. Use a genuine voice that resonates with being a family-run, veteran-owned business. Avoid overly corporate or impersonal language.
• •Highlight Core Values Consistently: Weave mentions of integrity, quality, community, family, and patriotism naturally into your copy across all platforms. This reinforces what the brand stands for.
• •Foster Community Through Language: Use inclusive terms like '#IronBeanNation,' 'family,' and 'we' to make customers feel part of something bigger. Encourage interaction and sharing.
• •Inject Personality – Humor and Adventure: Don't be afraid to let the brand's humorous and adventurous side shine through in product descriptions, social media posts, and email marketing. This makes the brand more relatable and memorable.
• •Focus on Freshness and Quality Craftsmanship: Continuously emphasize the small-batch, roast-to-order nature of your coffee and the care that goes into sourcing and roasting. This appeals to coffee lovers seeking a premium experience.

Social Perception

Highly Positive, Excellent Customer Service, Strong Sense of Community, Respected for Veteran Ownership, Loved for Unique Products, Seen as Authentic and Trustworthy

Copy Examples

• •Headline: Fuel Your Hustle. Forge Your Day. Body: Life’s a grind. Your coffee should be an upgrade, not another battle. At Iron Bean, we’re a veteran-owned family roasting damn good coffee, fresh to your door. No compromises, just bold flavor and the spirit to tackle whatever comes next. Join the #IronBeanNation. Call to Action: Taste the Integrity. Shop Now.
• •Headline: More Than Just a Mug. It’s a Morning Ritual. Body: From our Ohio roastery to your favorite cup, every Iron Bean batch is crafted with passion and a commitment to quality you can taste. We’re Fred and Chanell, and we believe great coffee brings people together. That’s why every bean is roasted with care, just like we’d make for family. Call to Action: Discover Your Perfect Roast.
• •Headline: Tired of Bitter Coffee & Fake Smiles? So Are We. Body: Iron Bean is real coffee for real people. USMC veteran-owned, we pour our heart, humor, and a whole lotta grit into every bag. Expect bold flavors, fresh roasts, and a community that’s got your six. No fluff, just exceptional coffee. Call to Action: Get Your Fresh Batch Today!
• •Headline: Adventure in Every Sip. Community in Every Bag. Body: We’re not just slinging beans; we’re building the #IronBeanNation. Founded on integrity and a love for the grind, our small-batch coffees are as adventurous as the folks who drink them. From global beans to our Ohio roastery, taste the passion. Call to Action: Join the Nation. Explore Our Coffees.
• •Headline: Ironclad Values. Unforgettable Coffee. Body: As a veteran-owned, husband-and-wife team, integrity isn’t just a word – it’s roasted into every bean. We source the best, roast it fresh, and ship it directly to you. Experience the Iron Bean difference: premium coffee, honest service, and a community that feels like home. Call to Action: Brew It Forward. Order Yours.