Brand Tone

Educational, professional, and community-focused. Informative and straightforward, aimed at landowners, local citizens, and partner organizations. Communicates a sense of being a helpful, knowledgeable resource for the community, with an underlying tone of urgency and importance when discussing issues like invasive species, but an overall encouraging and collaborative approach.

Brand Values

• •Environmental Stewardship
• •Community Partnership
• •Education and Outreach
• •Accessibility and Inclusivity
• •Conservation Action

Best Practices

• •Lead with Education: Frame all communications around sharing knowledge. Whether announcing a program or a problem, the primary goal should be to inform and educate the audience.
• •Emphasize "Local" and "Community": Consistently use words like "local," "your land," "our community," and reference Iron and Baraga counties. This reinforces the district’s role as a neighbor and a dedicated local partner.
• •Maintain a Helpful, Approachable Tone: Avoid overly bureaucratic or technical jargon when communicating with the general public. Use clear, simple language that empowers landowners, rather sider than intimidates them.
• •Highlight Collaboration: Regularly mention partners (e.g., NRCS, Michigan Tech, volunteers). This builds credibility and showcases the district as a central hub in a larger network of environmental stewardship.
• •Focus on Action and Impact: Connect every program and piece of advice to a tangible outcome. Use active verbs and describe the positive impact of these efforts—healthier forests, protected waterways, and improved wildlife habitats.

Social Perception

Perceived as a critical local resource and a key partner in regional conservation efforts. Viewed as a facilitator of environmental programs, connecting landowners with funding and expertise. Seen as a recipient of significant state grants, underscoring its credibility and importance in managing the region's natural resources. Recognized as a proactive community player, adapting its operations and ensuring continued service, with partnerships that solidify its reputation as a collaborative and respected organization.

Copy Examples

• •Your Land, Your Legacy. Partnering with you to protect the natural resources of Iron and Baraga Counties. Explore our programs for landowners.
• •Fighting Back Against Invasive Species: How Our Latest Grant-Funded Project is Protecting Our Local Ecosystem.
• •Grow the future of the U.P. Our 2026 Spring Tree Sale is here! Order your seedlings today and help support local conservation efforts with every tree you plant.
• •Knowledge is our best tool. Join the Iron Baraga Conservation District for a free workshop on improving deer habitat on your property. Learn practical tips from local experts. All are welcome!
• •Be a Steward of the Land. Our work depends on dedicated volunteers like you. From tree planting to event support, you can make a difference. Join our team today.