Tono de Marca

elegant, appreciative, serene, respectful, thoughtful, personal, and attentive

Valores de Marca

• •Artisanship and Authenticity
• •Enhancing Daily Life
• •The Visual Aspect of Food
• •Cultural Heritage
• •Customer-Centric Service

Mejores Prácticas

• •Always Emphasize the Artisan: Mention the artists and the handmade nature of the products whenever possible. This reinforces the brand's core value of authenticity and craftsmanship.
• •Use Evocative and Sensory Language: Use descriptive words that appeal to the senses, such as "serene," "delicate," "tactile," and "vibrant," to convey the quality and beauty of the pottery.
• •Focus on the "Why," Not Just the "What": Instead of just describing a product's features, explain how it can enhance the customer's life—by making meals more enjoyable, bringing a sense of calm, or connecting them to a rich cultural tradition.
• •Maintain a Calm and Respectful Tone: Avoid overly casual language, slang, or aggressive sales tactics. The tone should always be elegant and appreciative, reflecting the nature of the products.
• •Educate the Audience: Share information about the different pottery styles, the history of the craft, or the philosophy behind Japanese aesthetics. This positions the brand as an expert and adds value beyond the products themselves.

Percepción Social

Perceived as a high-end, niche retailer and trusted curator of authentic, handcrafted Japanese pottery. It has a growing and positive reputation, appealing to an audience that values art, design, Japanese culture, and quality items.

Ejemplos de Copy

• •Discover the serene beauty of [Artist's Name]'s latest collection. Each piece is a testament to traditional Japanese craftsmanship, designed to bring a moment of calm to your daily rituals. Explore the collection and find the perfect vessel for your table.
• •The simplest meals can feel like a feast. Our handcrafted bowls, like this one by [Artist's Name], are created to enhance the colors and textures of your food, turning every bite into a visual delight. #IrodoriTable #JapanesePottery #Handmade
• •Embrace the beauty of imperfection. Join our Kintsugi workshop and learn the Japanese art of repairing broken pottery with gold. Give your cherished items a new life and a new story. Limited spots available. Register now.
• •At IRODORI TABLE, we believe that the objects we use every day should bring us joy. That's why we travel across Japan to hand-select pottery from the finest artisans. Each piece tells a story of tradition, passion, and the simple beauty of a well-set table.
• •Eighty percent of taste is sight. Elevate your culinary creations with authentic, handmade Japanese tableware. From delicate soy sauce dishes to statement serving platters, find the perfect piece to make your food shine. Shop now and receive 10% off your first order.