Brand Tone

Playful, Engaging, Artistic, and Trendy

Brand Values

• •Artistic Collaboration & Design
• •Joy of Discovery/Surprise
• •Connection to Culture/Storytelling
• •Playfulness
• •Originality

Best Practices

• •Maintain a playful and engaging tone across all platforms.
• •Highlight the element of surprise and discovery in product descriptions.
• •Emphasize artistic collaborations and the unique design of each product.
• •Incorporate storytelling and cultural references where relevant.
• •Use visuals and videos to showcase the 'blind box' unboxing experience.

Social Perception

Trendy, Fun, Artistic, and Collaborative with a sense of Mystery and Discovery

Copy Examples

• •"Unbox the unexpected! Our latest blind box collection is here to surprise and delight."
• •"Collaborating with amazing artists to bring you designer toys that tell a story."
• •"Inspired by ancient civilizations, the MATARA necklace blends jewelry with ceramics for a truly unique piece."
• •"Join the TikTok trend and share your Iris Studio unboxing experience! #blindbox #arttoys"
• •"Collect them all! Each blind box contains a surprise art toy - which one will you get?"