Brand Tone

Professional, empowering, supportive, informative, and straightforward, positioning themselves as a partner in clients' success.

Brand Values

• •accessibility
• •quality
• •partnership
• •ethics
• •sustainability
• •transparency

Best Practices

• •Maintain an Empowering and Supportive Tone: Always use language that inspires confidence and positions IRIS Private Label as a helpful partner.
• •Focus on Simplicity and Clarity: Avoid jargon and clearly explain the process and benefits of working with them. The customer journey should feel approachable.
• •Consistently Highlight Core Values: Every piece of copy should, in some way, reflect the values of accessibility, quality, and partnership.
• •Use Testimonials and Success Stories: Leverage the positive experiences of past clients to build trust and credibility.
• •Speak Directly to the Target Audience: Tailor the messaging to address the specific needs and aspirations of entrepreneurs and small business owners in the beauty industry.

Social Perception

Perceived as an enabler for small businesses and entrepreneurs in the beauty industry, a reliable and game-changing partner, and a gateway to entering the competitive beauty market with a lower barrier to entry. Benefits from growing consumer trust in private label brands.

Copy Examples

• •Dreaming of your own beauty brand? Stop dreaming and start creating. With our low minimum orders and ready-to-go formulations, your vision is just weeks away from reality. Let's build your empire, together.
• •Elevate your client experience and boost your revenue. Imagine your name on a line of premium, cruelty-free hair care that your clients can only get from you. We make it simple to add your signature touch to our expertly crafted products.
• •Your brand deserves the best. Our formulations are vegan, cruelty-free, and made with the finest natural ingredients. Launch a line you can be proud of, and your customers will love.
• •Go from idea to launch in as little as six weeks. Our streamlined process takes the complexity out of creating your own beauty brand, so you can focus on what you do best: growing your business.
• •You're not just a client; you're a partner. We're here to support your journey with award-winning formulations and the expertise to help you succeed. Your success is our success.