Brand Tone

Nurturing & Gentle, Supportive & Encouraging, Clean & Simple, Approachable & Relatable

Brand Values

• •Well-being & Self-Care
• •Gentle Efficacy
• •Simplicity & Naturalness
• •Daily Comfort
• •Authenticity ("Like myself")

Best Practices

• •Use Gentle & Empathetic Language: Employ words that convey softness, care, support, and understanding (e.g., "gentle," "soothe," "nurture," "comfort," "ease," "effortless"). Avoid harsh, aggressive, or overly technical jargon.
• •Focus on "Small Habits, Big Impact": Emphasize how simple additions to a daily routine can lead to significant improvements in well-being. This makes the brand's offerings feel accessible and manageable.
• •Highlight Natural Elements & Sensorial Experience: When applicable, draw attention to natural ingredients or materials (like "Volca powder") and the pleasant sensory experiences the products offer (e.g., "refreshing scent," "soothing touch").
• •Speak Directly to "You" with a Supportive Voice: Address the customer directly in a way that feels personal and encouraging, positioning the brand as a helpful companion on their wellness journey.
• •Maintain Visual-Verbal Cohesion: Ensure the tone of the copy aligns with the soft, clean, and calming aesthetic seen on the website and Instagram. The words should evoke the same feeling as the visuals.

Social Perception

Positive Product Experience (for specific items), Association with Iris Ohyama, Niche Focus (Femtech/Wellness), Limited Broad Public Awareness

Copy Examples

• •Headline: Embrace Your Daily Comfort. Discover gentle ways to care for yourself with IRISLife. Body: Life gets busy, but your well-being shouldn't take a backseat. At IRISLife, we believe in the power of small, soothing habits to make a big difference. Explore our collection of self-care essentials, designed to fit seamlessly into your everyday.
• •Headline: Feel More Like Yourself, Effortlessly. IRISLife – your partner in everyday wellness. Body: Tired of complicated routines? Our products are thoughtfully crafted to bring you simple, effective relief and comfort. From easing tired legs to calming your mind, find your natural rhythm with IRISLife.
• •Headline: Little Luxuries for Your Daily Rituals. Gently supportive, naturally effective. Body: It's the small moments of care that brighten your day. Our Kirei.comb, infused with natural Volca powder, turns hair brushing into a soothing treatment. Discover the IRISLife touch.
• •Headline: Unwind and Recharge. IRISLife’s Ashikaru Gel Cream – a soft caress for your hardworking legs. Body: Give your legs the gentle pampering they deserve. Our Ashikaru Gel Cream, with its light, refreshing feel, helps you melt away the day's fatigue. Because taking care of you should always feel good.
• •Headline: Warmth, Wellness, and You. Explore our "Meguri" collection for a cozier, more balanced life. Body: Nurture your inner balance with our specialized "Meguri" range, focusing on the gentle power of warmth and circulation. IRISLife helps you create comforting moments, just for you.