Brand Tone

Enthusiastic, Celebratory, Helpful, Informative, Friendly, Approachable, Professional, Reliable

Brand Values

• •Comprehensive Selection/One-Stop Shop
• •Quality
• •Expertise and Support
• •Customer Focus
• •Celebration and Joy
• •Irish Identity
• •Sustainability

Best Practices

• •Be Genuinely Enthusiastic: Use positive, upbeat language that reflects the joy of celebration. Words like 'celebrate,' 'joy,' 'magic,' 'dazzling,' 'unforgettable' fit well.
• •Stay Helpful and Solution-Oriented: Frame copy around how your products solve a customer's need (e.g., 'make planning easy,' 'find everything in one place,' 'create the perfect atmosphere').
• •Incorporate a Touch of Irish Charm (Subtly): As an Irish company, a warm, friendly, and perhaps slightly informal tone (where appropriate, like social media) can resonate well. Reference local events or traditions when relevant (e.g., Communions, Confirmations).
• •Showcase Expertise without Being Arrogant: Highlight your experience (e.g., 'Ireland's largest,' 'award-winning,' 'official distributor') to build trust, but balance it with approachability and a willingness to help all customers.
• •Keep it Visually Inspired: Party supplies are visual. Use descriptive language that helps customers imagine their event. On visual platforms, ensure copy complements the imagery and carries the same celebratory feel. Phrases like 'picture-perfect,' 'stunning displays,' 'vibrant colours' work well.

Social Perception

Go-To Supplier, Knowledgeable, Modern and Engaging (Online), Supportive of Celebrations

Copy Examples

• •Making Memories? We've Got the Magic! From the smallest birthday bash to the grandest wedding, Irish Party Supplies has everything you need to bring your celebration to life. Explore thousands of balloons, decorations, and unique touches. Let's get this party started!
• •Your Vision, Our Supplies! Create Unforgettable Events. Planning a Communion, Hen Party, or just a 'because it's Tuesday' celebration? As Ireland's leading party experts since 2006, we offer quality, variety, and friendly advice. What are we celebrating today?
• •Balloons Galore & So Much More! Ireland's #1 Party Stop. Looking for that perfect balloon arch, custom printed message, or the latest party theme? We're Ireland's largest stockist of balloons and partyware. Pop in or browse online – your amazing party is just a click away!
• •Don't Just Throw a Party, *Be* the Party! With our dazzling range of decorations, from vibrant foil door curtains to elegant balloon displays, you're not just hosting – you're making a statement. Find your 'wow' factor at Irish Party Supplies!
• •Party Pros & DIY Stars – We Speak Your Language! Whether you're a professional decorator needing top-quality Qualatex balloons or a parent planning a special day, we've got the supplies and the know-how. Check out our training resources or just ask our friendly team!