Brand Tone

Humorous & Playful, Bold & Unapologetic, Proud & Celebratory (of Irish Heritage), Informal & Casual, Potentially Edgy/Provocative

Brand Values

• •Heritage/Identity
• •Humor/Fun
• •Self-Expression/Individuality
• •Authenticity (implied)
• •Camaraderie/Belonging

Best Practices

• •Develop a Brand Voice Guide: Define key tone words (e.g., humorous, bold, proud, informal), list words/phrases to use and avoid, and provide examples.
• •Know Your Audience: Tailor the humor and boldness accordingly.
• •Use Storytelling: Weave in an 'Irish' narrative where appropriate. Connect products to traditions, a bit of blarney, or the spirit of celebration.
• •Be Consistent Across All Channels: Ensure the tone used on product descriptions matches the tone in (future) social media, email marketing, and any customer service interactions.
• •Inject Personality, but Stay True: Balance the 'Iron Wrecker' edginess with the 'Irish' pride.

Social Perception

Potential Niche Appeal to individuals with Irish heritage, those who appreciate Irish culture, or people who enjoy humorous and bold graphic apparel. Products could be popular as novelty gifts, especially around St. Patrick's Day. Perception of Quality/Originality is hard to gauge. Confusion with Towing Company is possible.

Copy Examples

• •Warning: May spontaneously engage in shenanigans. This ain't just a t-shirt, it's a statement of intent. Perfect for pub crawls, family gatherings, or any occasion demanding a bit of well-intentioned mischief. Wear it proudly, you professional shenanigator.
• •Unleash your inner Celtic warrior. Our latest drop is here, dripping with Irish pride and ready for anything. Grab yours and let the world know where you stand. #IrishIronWrecker #IrishPride #NewThreads #CelticCool
• •Your St. Paddy's Day Just Got Luckier (and Louder!)
• •Wear Your Irish. Boldly. Unapologetically. Our threads speak louder than words.
• •At Irish Iron Wrecker, we're all about celebrating the spirit of the Irish with a bit of humor and a whole lot of attitude. Our gear is for those who aren't afraid to show their roots and have a damn good time doing it. Sláinte to that.