Brand Tone

Professional and Experienced, Friendly and Approachable, Customer-Centric and Service-Oriented, Passionate about Irish Art, Trustworthy and Reliable

Brand Values

• •Quality
• •Customer Service Excellence
• •Authenticity/Heritage (Irish Art Focus)
• •Integrity and Trust
• •Accessibility (Competitive Prices & Service)

Best Practices

• •Always Emphasize Quality and Irish Heritage: Consistently use terms like "quality," "authentic," "Irish artists," "traditional," and "contemporary" to reinforce your niche and standards.
• •Maintain a Personal and Friendly Voice: Even in professional communications, inject warmth. Use phrases like "we're delighted to," "we're here to help," and address customers in a welcoming manner. Reference the "family-run" aspect where appropriate to build trust.
• •Highlight Customer Service: Weave in mentions of your commitment to excellent service, easy communication, and willingness to assist (e.g., "Our experienced team is always here to help you select the perfect piece").
• •Showcase Artist Stories (if possible): Briefly sharing insights about the artists or the inspiration behind certain pieces can add depth and connect with the "passionate about Irish art" value.
• •Use Testimonials Strategically: Integrate positive customer quotes into your marketing materials (with permission) to let satisfied clients articulate your values of quality and service. This reinforces trust and social proof.

Social Perception

Customers perceive Irish Art Plus very positively. They are seen as providing excellent, personal customer service and high-quality, well-presented art. The business is viewed as trustworthy, professional, and knowledgeable in Irish art. The perception is that of a reliable gallery offering a good selection of art from established and contemporary Irish artists.

Copy Examples

• •Website Homepage Snippet: Discover the soul of Ireland through art. For over 20 years, Irish Art Plus, a family-run gallery, has proudly presented a curated collection of traditional and contemporary masterpieces from Ireland's most esteemed artists. Experience exceptional quality and a personal touch with every piece.
• •Facebook Post (New Artwork Arrival): We're thrilled to welcome this stunning new piece by [Artist Name] to our gallery! '[Artwork Title]' beautifully captures [brief description of subject/style]. As a family business passionate about Irish talent, we love sharing these incredible works with you. Explore more and find your perfect piece on our website (link in bio). #IrishArt #ContemporaryArt #TraditionalArt #SupportIrishArtists #ArtCollectors
• •Email Newsletter Introduction: Dear Art Lover, At Irish Art Plus, we believe art is more than decoration; it's a connection to heritage and a story told through talent. This month, we're excited to share [mention a theme, new artist, or special collection]. Our family is dedicated to bringing you the finest Irish art with the friendly, professional service you deserve. Explore our latest arrivals...
• •Testimonial Showcase Post (Social Media): Hearing from our wonderful customers truly makes our day! 'Excellent communication from Liam throughout. Beautifully framed and very well packed. Thank you so much Liam.' - [Customer Name/Initial]. We're committed to providing 5-star service and helping you find art you'll cherish. Visit us (by appointment) or browse online! [Link]
• •About Us Snippet (for broader directories/mentions): Irish Art Plus: Your trusted source for authentic Irish art. Based in Co. Antrim, our family-run gallery offers a diverse selection from leading Irish artists, backed by 20+ years of expertise and a commitment to exceptional, friendly service. Discover quality traditional and contemporary works at competitive prices.