Brand Tone

Elegant, Aspirational, and Personable

Brand Values

• •Quality and Craftsmanship
• •Meaningful Connection
• •Individuality and Self-Expression
• •Sustainability
• •Simplicity and Permanence

Best Practices

• •Use "You" and "Your": Always center the customer in the narrative. Phrases like "your story," "your style," and "choose your chain" make the experience feel personal and bespoke.
• •Emphasize the "Why," Not Just the "What": Instead of just saying "We sell permanent jewelry," focus on the emotional benefits: "Celebrate a milestone," "Symbolize a bond," "Simplify your style."
• •Maintain an Elegant and Clean Vocabulary: Use words like "effortless," "delicate," "refined," "seamless," and "timeless" to reinforce the brand's premium aesthetic. Avoid overly casual slang or complex jargon.
• •Educate Gently: Briefly explain the process in simple, reassuring terms ("a quick, painless spark," "custom-fit by our experts") to demystify the service and build trust with potential customers who may be unfamiliar with permanent jewelry.
• •Be Visually Descriptive: Use language that complements the visual nature of the product. Words like "shimmer," "gleam," "delicate chain," and "subtle sparkle" help the customer imagine the jewelry on their own skin.

Social Perception

Premium, on-trend service. Customers are likely drawn to the clean, modern aesthetic and the intimate, personalized experience. The brand is seen as a provider of a delicate, lasting memento. The association with other services like tooth gems and fine line tattoos positions it as a contemporary studio for personal adornment. Generally satisfied clientele.

Copy Examples

• •Linked for Life. Celebrate the bond that never fades. Our solid gold chains are more than just jewelry—they're a symbol of the stories, laughter, and memories you share. Tag the person you'd get linked with. #IrisByLily #PermanentJewelry #FriendshipBracelets
• •Your Daily Dose of Gold. An everyday reminder of you. Treat yourself to a piece of effortless elegance. Our permanent bracelets are custom-fit and welded to become a seamless part of your story. Book your appointment and adorn yourself with a gift that lasts.
• •Make it Uniquely Yours. Introducing our new collection of minimalist charms. Add a personal touch to your permanent bracelet or necklace with a symbol that speaks to you. Crafted in 14k gold, designed to last forever. Explore the collection.
• •POV: You're getting your first permanent bracelet. ✨ Find your chain -> Get the perfect fit -> *Sparkle* -> Sealed with a spark. It's that simple! The spark is our favorite part. Effortless, timeless, and uniquely you. #permanentbracelet #jewelry #goldjewelry #thingstodoinLA
• •A Timeless Token for Your Timeless Day. Looking for the perfect bridesmaid gift or a unique way to celebrate your union? Create a lasting memory with custom-fit permanent bracelets for you and your loved ones. A delicate symbol of a love that's here to stay. Contact us for private party bookings.