Brand Tone

Conscious, Supportive, Quality-Oriented, Natural & Pure

Brand Values

• •Ethical Practices
• •Environmental Responsibility
• •Supporting Women & Small Businesses
• •Product Safety & Quality
• •Natural Ingredients
• •Customer Well-being

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., conscious, supportive, professional, natural), key messaging points, 'do's and don'ts' for language, and preferred terminology (e.g., 'eco-minded' instead of just 'eco-friendly' if it fits better).
• •Prioritize Value-Driven Language: Consistently weave in terms related to your core values: 'vegan,' 'cruelty-free,' 'non-toxic,' 'sustainably sourced,' 'women-owned,' 'handcrafted,' 'natural ingredients.'
• •Focus on 'You' and Benefits: While highlighting product features (like '99% naturally-derived ingredients'), always connect them back to the customer's benefit ('gentle enough for your face,' 'improves the texture of your skin'). Use 'you' and 'your' to make the copy feel personal and supportive.
• •Maintain Authenticity and Transparency: Be honest about sourcing, ingredients, and the brand's mission. If supporting small-batch producers means limited stock at times, communicate this transparently in a way that reinforces the value of unique, handcrafted items.
• •Ensure Consistency Across All Platforms: Even if social media presence is minimal, any communication (website copy, product descriptions, email newsletters, customer service interactions) should reflect the established brand tone and values. This builds trust and a cohesive brand identity.

Social Perception

Positive perception among customers appreciating value, quality, and service. Appeals to consumers conscious about ingredients, animal welfare, environmental impact, and supporting smaller, ethical businesses. Limited broader social perception due to minimal social media presence.

Copy Examples

• •Headline: Pure. Proven. Powerful. Discover Beauty That Aligns With Your Values. Body: At Iris Body and Beauty Boutique, we believe that true beauty is kind – to your skin, to animals, and to our planet. Explore our curated collection of non-toxic, vegan, and cruelty-free treasures, sourced from passionate women-owned businesses. Feel beautiful, inside and out.
• •Headline: Small Batches, Big Impact. Support Ethical Beauty. Body: Every product we offer tells a story of conscious creation. From handcrafted skincare to eco-minded spa essentials, your choice supports female artisans and sustainable practices. Elevate your self-care with Iris Body and Beauty.
• •Headline: Unlock Your Natural Radiance, Responsibly. Body: Tired of harsh chemicals and hidden ingredients? Our VITAMAN Face & Body Cleanser, with 99% naturally-derived ingredients, offers a gentle yet effective cleanse for all skin types. Experience the Iris difference – where quality meets conscience.
• •Headline: The Art of a Perfect Manicure, Ethically Sourced. Body: Introducing the Ethel Straight Manicure Tool, handcrafted to British standards for professionals and home-users alike. Experience precision and hygiene with tools designed for optimal nail health, brought to you by Iris Body and Beauty Boutique – your home for conscious beauty essentials.
• •Headline: More Than Just Beauty Products. It's a Movement. Body: Join us in championing a kinder approach to beauty. Iris Body and Beauty is committed to vegan, cruelty-free, and eco-friendly solutions that make you feel good. Because the best beauty uplift, empowers, and respects.