Brand Tone

Artistic & Elegant, Personal & Intimate, Modern & Innovative, Professional & Trustworthy, Wonder & Fascination

Brand Values

• •Uniqueness & Individuality
• •Personal Connection & Memorabilia
• •Artistic Expression & Creativity
• •Quality & Craftsmanship
• •Innovation
• •Customer Experience

Best Practices

• •Emphasize Individuality: Always bring the focus back to the uniqueness of each person's iris and the personalized nature of the artwork. Use words like "unique," "your own," "one-of-a-kind," "personal."
• •Use Evocative and Artistic Language: Describe the irises and artworks with words that evoke beauty, wonder, and artistry. Terms like "breathtaking," "mesmerizing," "intricate patterns," "vibrant colors," "masterpiece" can enhance the perception.
• •Maintain a Professional yet Approachable Voice: While the product is artistic, the communication should be clear, professional, and trustworthy, especially when explaining the process or handling customer queries. Avoid overly technical jargon unless explaining the technology in an accessible way.
• •Focus on the Emotional Connection: Highlight the sentimental value of the artwork – as a representation of self, a bond between loved ones, or a timeless keepsake. Use storytelling to showcase how the art captures personal stories or relationships.
• •Be Consistent Across All Channels: Whether it's the website FAQ, a social media caption, an email newsletter, or an ad, the tone should feel cohesive. This builds brand recognition and trust. Regularly review content to ensure it aligns with the established voice.

Social Perception

Positive & Curious, Gift-Worthy, High-Quality & Artistic, Conversation Starter, Trust in Expertise

Copy Examples

• •Headline (Website/Ad): "Your Iris, Your Universe. Discover the unique art hidden within your eyes."
• •Social Media Post (Instagram): "Every eye tells a story. What will yours reveal? ✨ We transform your unique iris into a breathtaking piece of art. Tap the link in bio to begin your journey. #IrisArtwork #EyeArt #PersonalizedGift #UniqueDecor #WindowToTheSoul"
• •Product Description Snippet: "More than just a photograph, it's a deeply personal map of you. Our artists meticulously capture and enhance the intricate details of your iris, creating a timeless artwork that’s as unique as your fingerprint."
• •Email Subject Line (Promotion): "A Gift as Unique as Their Gaze: Explore Iris Artwork"
• •About Us Snippet: "At Iris Artwork, we believe everyone holds a universe of beauty within their eyes. Our passion is to unlock that story, transforming it into stunning, personalized art that celebrates individuality and connection."