Brand Tone

Hopeful and Inspiring, Compassionate and Empathetic, Community-Oriented and Grateful, Determined and Proactive, Personal and Relatable

Brand Values

• •Access to Care
• •Quality of Life
• •Family Support
• •Community and Collaboration
• •Hope and Perseverance
• •Advocacy

Best Practices

• •Always Lead with Hope and Positivity: Even when discussing challenges, frame the narrative around solutions, progress, and the positive impact of support.
• •Use "We" and "Together" to Emphasize Community: Foster a sense of collective effort and shared purpose in all communications. Highlight the role of supporters, volunteers, and the wider community.
• •Share Personal Stories (with permission): Authentic stories of the children and families being helped are powerful and reinforce the compassionate, relatable nature of the brand. Ensure these are told with dignity and focus on their strengths and progress.
• •Express Gratitude Consistently: Regularly acknowledge and thank donors, volunteers, and partners. This reinforces the value of community and appreciation.
• •Maintain a Tone of Determined Optimism: Clearly articulate the organization's goals and the belief in achieving them, inspiring confidence and continued support, while being realistic about the journey. Avoid overly clinical or detached language; keep it warm and human-centered.

Social Perception

Positive and Supportive, Grassroots and Community-Driven, Ambitious and Visionary, Trustworthy, Heartfelt and Genuine

Copy Examples

• •Join us for the Annual Shamrock Run! Every step you take helps build a brighter future for children with cerebral palsy. Let's race towards a world where every child can live their dream. Together, we make a difference. #IrelandsDream #RunForHope #CerebralPalsyAwareness
• •For families navigating cerebral palsy, the journey can be overwhelming. Ireland's Dream is building a haven of hope and healing – a therapy center dedicated to their needs. Your gift today, no matter the size, helps us lay the foundation for countless brighter tomorrows. Give the gift of possibility. [Link to donate] #EveryChildMatters #BuildingDreams #SupportCP
• •Become a part of something truly special. Ireland's Dream thrives on the passion of our community. Lend your time and talents to help us create a world of opportunities for amazing kids. Your support is a beacon of hope. Sign up to volunteer today! We're so grateful for you. #VolunteerPower #CommunitySpirit #MakingADifference
• •Meet Lily! Thanks to therapies made possible by supporters like you, she's achieving milestones once thought distant. Her laughter echoes the hope we share at Ireland's Dream. Every child deserves the chance to shine. Read Lily's story and see the impact of your kindness: [Link] #IrelandsDreamComeTrue #HopeInAction #CPWarrior
• •Living with cerebral palsy means unique challenges, but also incredible strength. At Ireland's Dream, we're committed to providing access to quality care that unlocks potential. Let's champion these amazing children and their families. Learn more about our mission and how we're proactively building a better future: [Link to About Us] #CerebralPalsySupport #IrelandsVision #AccessToCare