Brand Tone

Spiritual, mindful, nurturing, gentle, and authentic, acting as a trusted guide.

Brand Values

• •Authenticity & Self-Connection
• •Spirituality & Mysticism
• •Craftsmanship & Sustainability
• •Community & Shared Experience
• •Purpose-Driven Entrepreneurship

Best Practices

• •Lead with "You" and "Your": Frame the narrative around the customer's journey. Use phrases like "Your tool for connection," "Remember your authentic self," and "Connect with your essence" to make the message personal and empowering.
• •Use Spiritual and Natural Vocabulary: Consistently use words like "ritual," "intention," "essence," "vibration," "magic," "connect," "handmade," "natural," and "pure." This reinforces the brand's core identity.
• •Tell the Story: Don't just sell a candle, sell the experience. Remind customers of the brand's origin, the founder's passion, and the "why" behind each product. Every piece of copy is an opportunity to deepen the narrative.
• •Focus on Benefits, Not Just Features: Instead of saying "A soy wax candle with essential oils," say "A tool to create a sacred space and connect with your intuition, made with pure soy wax and therapeutic essential oils."
• •Maintain a Gentle, Invitational Tone: The copy should feel like a warm invitation, not a hard sell. Use encouraging and calming language. Ask reflective questions to engage the audience and prompt them to think about their own wellness journey.

Social Perception

IRANTI CANDLES is perceived as a niche, artisanal brand offering a spiritual experience rather than just a product. It is seen as genuine, heartfelt, high-quality, and trustworthy, appealing to those interested in mindfulness, spirituality, and natural products, with a unique handcrafted and slightly exotic appeal from Lanzarote.

Copy Examples

• •It's more than a flame; it's a reminder. A bridge back to yourself. Each IRANTI candle is hand-poured with intention, blending soy wax, pure essential oils, and the quiet energy of the earth's minerals. Light it and remember the magic you hold within. What intention will you set today? #IrantiCandles #ConnectWithYourEssence #CandleRitual #HandmadeMagic #SoyWaxCandles
• •Your Journey Back to You Starts Here. Our candles are tools to help you quiet the noise and hear your soul's whisper. Discover handcrafted soy candles infused with nature's magic.
• •Meet Salina, where the cleansing power of lemongrass meets the purity of soy wax. Inspired by the salt flats of Lanzarote, this candle is a ritual in a jar. Light it to clear your space, purify your thoughts, and invite a wave of refreshing clarity. Hand-poured and infused with natural botanicals to guide your intention.
• •Struggling to find your center? An IRANTI candle is your anchor. Crafted to be a part of your daily ritual, our candles use specific scents and minerals to help you connect, breathe, and be present. Transform your space and your mindset. Explore our Four Elements collection today.
• •From our hands to your home. ✨ Each candle is a small batch of intention, soy wax, and pure essential oils. #HandmadeCandles #SoyCandles #WitchyVibes #CrystalCandles #SmallBusiness