Brand Tone

Sensual & Provocative, Luxurious & Niche, Confident & Bold, Artisanal & Intimate

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Cultural Pride & Empowerment
• •Exclusivity & Mystique

Best Practices

• •Storytelling is Key: Weave narratives around each product, as currently done with fragrance descriptions.
• •Maintain Authenticity: If highlighting "Black-owned" or "handcrafted," ensure this is genuinely reflected in the brand's story and communications, fostering a deeper connection with customers who value these aspects.
• •Clearly differentiate fragrance products from any other linked businesses (e.g., sfmilano.com) to avoid confusion.
• •Continue to leverage customer reviews and testimonials highlighting uniqueness and longevity.
• •Use relevant hashtags to amplify reach and brand messaging (e.g., #SavoirFaireFragrances, #ExtremeScentuality, #ArtOfScent, #BlackOwnedLuxury).

Social Perception

Highly Positive (among customers), Supportive of Black-Owned Business, Potential for Confusion

Copy Examples

• •#SavoirFaireFragrances #ExtremeScentuality
• •#ArtOfScent #BlackOwnedLuxury
• •Experience true olfactory art.
• •Deep, warm and rich, it's inviting yet evokes mystique and a journey into the unknown layers of the wearer.
• •The unknowns of the dark... are wonderous, expansive, powerful and Divine