Brand Tone

Empowering, Direct, and Results-Oriented

Brand Values

• •Efficacy
• •Simplicity and Convenience
• •Safety and Trust
• •Transparency

Best Practices

• •Lead with Verbs of Empowerment
• •Focus on the 'How': Simplicity
• •Amplify Customer Voices
• •Maintain Direct and Clear Benefit-Oriented Language
• •Educate with Confidence

Social Perception

The social perception of IQ Supplement Labs, based on available online reviews, is largely positive. Customers perceive the brand as credible and its product, CONTROL, as effective. Reviewers frequently express satisfaction, with many noting it was the first supplement that gave them actual results. The stimulant-free nature of the product is a commonly cited positive attribute, indicating that consumers value the brand's focus on safety. Customers often repeat the brand's key marketing language—such as 'curbs appetite' and 'reduces cravings'—in their own words, suggesting the messaging is clear, resonant, and aligns with their experience.

Copy Examples

• •Your Goals. Your Terms. Your Control. Stop letting cravings dictate your day. With CONTROL, you get a powerful, stimulant-free formula designed to help you manage hunger and stay on track. It’s time to take back control.
• •Effortless Weight Management Has Arrived. Imagine your weight management journey made simple. No complicated plans, no jitters. Just two capsules before meals to help manage appetite and reduce snacking. That’s the power of CONTROL.
• •A Solution That Actually Works. See what over 100 verified reviews are saying about how CONTROL helped them manage cravings and achieve their weight goals.
• •Tired of the Battle with Snacking? Mid-day cravings and stress eating don't have to win. CONTROL is scientifically designed to help you feel fuller longer and manage those urges. Regain your focus and your control.
• •Ready for a Real Change? Join thousands who have successfully taken control of their appetite and weight management journey. Your path to a healthier you starts now. Order CONTROL today.