Brand Tone

Caring & Empathetic, Natural & Pure, Informative & Trustworthy, Authentic & Down-to-Earth, Positive & Hopeful

Brand Values

• •Natural & Organic Integrity: Prioritizing certified organic, plant-based, and high-concentration natural ingredients.
• •Effectiveness & Quality: Committing to producing high-quality, handcrafted products in small batches that deliver visible results.
• •Customer Well-being: Addressing skin concerns, especially for sensitive skin, with safe and gentle formulations.
• •Ethical Practices: Cruelty-free production and avoiding harmful chemicals like parabens and sulfates.
• •Affordability & Accessibility: Striving to keep products affordable through mindful spending on packaging and advertising.
• •Community & Social Responsibility: Sourcing ingredients from impoverished communities to provide support and giving back to their local community.
• •Transparency: Being open about their ingredients and production philosophy.

Best Practices

• •Embrace the Founder's Story: Regularly weave in the narrative of Rabecka's journey with sensitive skin. This adds authenticity and empathy to the copy, making the brand more relatable.
• •Highlight "Natural" and "Organic" Consistently: Ensure that terms like "certified organic," "plant-based," "chemical-free," "cruelty-free," and "handcrafted" are central to product descriptions and brand messaging. This reinforces core values.
• •Focus on Benefits, Supported by Ingredients: Clearly explain the positive outcomes users can expect (e.g., "soothed skin," "reduced redness," "youthful glow") and transparently link these to specific natural ingredients and their properties.
• •Maintain a Caring and Supportive Voice: Use language that is encouraging, understanding, and supportive, especially when addressing common skin concerns. Avoid overly scientific or intimidating jargon.
• •Be Transparent About Values: Regularly communicate the brand's commitment to affordability through simple packaging, ethical sourcing from communities, and small-batch production. This builds trust and resonates with conscious consumers.

Social Perception

Positive: Generally, customers perceive iQ Natural as a trustworthy brand offering effective, natural skincare and beauty products at reasonable prices. Many appreciate the brand's commitment to organic ingredients and ethical practices like being cruelty-free.

Copy Examples

• •Sensitive Skin's Best Friend. Pure Ingredients, Gentle Care. Tired of products that promise but irritate? Born from a personal journey with sensitive skin, iQ Natural crafts each formula with the purest certified organic ingredients. Experience the relief and radiance of skincare that truly understands.
• •Real Results, Naturally. Discover Your Glow. Why choose between effective and natural? At iQ Natural, we handcraft our products in small batches, packing them with high-concentration active botanicals. See the vibrant, healthy difference pure ingredients make.
• •Beauty That Gives Back. Kind to Your Skin, Kind to the World. Feel good inside and out. Our commitment to natural, cruelty-free skincare extends to supporting global communities by ethically sourcing ingredients. Radiant skin meets responsible beauty.
• •Unlock Nature's Power. Simply Effective Skincare. No harsh chemicals, no complicated routines. Just the holistic power of plant-based ingredients, carefully chosen for their potent benefits. iQ Natural brings you effective, affordable skincare that loves your skin back.
• •From Our Hands to Yours: The Art of Natural Beauty. Experience the iQ Natural difference. Small-batch, handcrafted quality means every jar and bottle is filled with care and the finest organic ingredients. Nourish your skin with products made with passion and purity.