Brand Tone

Elegant & Sophisticated, Aspirational & Lifestyle-Oriented, Conscious & Curated, Warm & Inviting (with a touch of exclusivity)

Brand Values

• •Quality & Durability
• •Craftsmanship & Artisanship
• •Sustainability & Conscious Design
• •Timeless Elegance & Style
• •Versatility
• •Customer Experience & Excellence in Service

Best Practices

• •Embrace Elevated Language: Use a vocabulary that reflects sophistication and elegance. Words like curated, artisanal, timeless, bespoke, sanctuary, and elevate can reinforce the brand's positioning. Avoid overly casual slang or overly technical jargon.
• •Tell the Story of Craftsmanship and Origin: Highlight the artisanal nature of products, the quality of materials, and the thoughtful design process. Briefly mentioning the blend of tradition and modernity, or the Spanish heritage, can add depth.
• •Focus on Lifestyle and Experience: Frame products not just by their features, but by the lifestyle they enable or the feeling they evoke. Speak to the desire for a beautiful, comfortable, and inspiring home environment.
• •Maintain Visual and Verbal Cohesion: Ensure that the tone of the copy perfectly complements the high-quality, stylish imagery used on the website and social media. The words should paint a picture that matches the visuals.
• •Subtly Weave in Values: While not overtly preaching, let the values of quality, durability, sustainability, and conscious living subtly underpin the product descriptions and brand storytelling. For example, Invest in pieces designed to be cherished for years to come.

Social Perception

High-End & Stylish, Extension of a Successful Fashion Brand, Focus on Aesthetics and Creating a Universe, Appreciation for Detail and Quality, Spanish Heritage & Influence

Copy Examples

• •Headline: Elevate Your Everyday: Discover The IQ Home Collection. Body: Immerse yourself in a world where timeless elegance meets contemporary design. Each piece in The IQ Home Collection is thoughtfully curated to transform your house into a haven of sophisticated comfort and enduring style. Experience the art of living, beautifully.
• •Headline: Crafted with Conscience, Designed for Life. Body: At The IQ Home Collection, sustainability and exquisite craftsmanship are woven into the fabric of everything we create. Discover durable, versatile pieces that not only beautify your space but also honor a commitment to conscious living. Invest in quality that tells a story.
• •Headline: The Art of Homecoming. Body: Your home is a reflection of your personal story. The IQ Home Collection offers unique, artisanal pieces that blend tradition with a modern touch, allowing you to curate a space that is both a sanctuary and a statement. Convey your lifestyle, one exquisite detail at a time.
• •Headline: More Than Decor, It's a Feeling. Body: From the soft embrace of our luxurious textiles to the captivating allure of our hand-finished tableware, The IQ Home Collection is designed to evoke sensations and create unforgettable experiences. Infuse your home with warmth, elegance, and your unique essence.
• •Headline: Curated for a Life of Beauty and Purpose. Body: Inspired by a legacy of style, The IQ Home Collection brings a unique decorative vision to your home. Discover pieces that are not just beautiful but also versatile and designed to last, enhancing your life with timeless elegance and intelligent design.