Brand Tone

Informative & Scientific, Empowering & Solution-Oriented, Clean & Transparent, Approachable & Health-Conscious

Brand Values

• •Health & Wellness
• •Quality Ingredients
• •Efficacy & Performance
• •Accessibility & Convenience
• •Innovation
• •Transparency

Best Practices

• •Prioritize Clarity and Science (but keep it accessible): Always lead with the functional benefits, mentioning key brain nutrients and clean ingredients. However, avoid overly technical jargon that could alienate a broader audience. Explain the 'why' behind ingredients simply.
• •Emphasize 'Brain + Body' Holistically: Ensure copy consistently reinforces the dual benefit of IQBAR products – supporting both cognitive function and physical health. This is a core differentiator.
• •Be Transparent and Specific about Ingredients: Consistently list what the products *contain* (e.g., Lion's Mane, 12g plant protein) and what they are *free from* (e.g., gluten, dairy, soy, <1-2g sugar). This builds trust and caters to health-conscious consumers and those with dietary restrictions.
• •Use Empowering and Positive Language: Frame messaging around achieving goals, enhancing performance, and supporting an active, 'doer' lifestyle. Focus on the positive outcomes of consuming IQBAR products.
• •Maintain Visual and Messaging Cohesion: Ensure that all marketing materials, from social media posts to website copy and packaging, reflect the same core values of clean, science-backed, brain and body nutrition. Use a clean, modern aesthetic that aligns with the brand's positioning.

Social Perception

Trusted for Dietary Needs, Effective for Energy & Focus, Good Taste (Generally), High Quality, Premium (Sometimes Pricey), Innovative & Differentiated

Copy Examples

• •Headline: Fuel Your Focus. Nourish Your Body. Body: Conquer your day with IQBAR. Packed with 6 brain-boosting nutrients, 12g of plant protein, and only 1g of sugar, it’s the clean, smart nutrition you need to stay sharp and energized. Keto, vegan, and delicious. Call to Action: Shop Now & Elevate Your Day.
• •Headline: Unlock Your Potential with Science-Backed Nutrition. Body: At IQBAR, we don’t just make bars, we craft brain and body fuel. Our founder, a neuroscience enthusiast, formulated IQBAR with key ingredients like Lion's Mane and MCTs to support cognitive performance and physical vitality. Clean ingredients, exceptional taste. Call to Action: Discover the IQBAR Difference.
• •Headline: Busy Schedule? Stay Ahead with IQBAR. Body: Don’t let a hectic day drain your energy or dull your focus. IQBARs, IQMIX, and IQJOE are your go-to solutions for convenient, clean nutrition that fits your demanding lifestyle. Plant-based, low-sugar, and packed with goodness. Call to Action: Fuel Your Hustle.
• •Headline: Clean Eating Meets Peak Performance. Body: Tired of compromising taste for nutrition? IQBAR delivers on both. Every bar is a powerhouse of plant protein, prebiotic fiber, and essential brain nutrients, all while being gluten-free, dairy-free, soy-free, and non-GMO. Because what you eat matters. Call to Action: Taste the Goodness, Feel the Boost.
• •Headline: More Than a Bar. It's Your Daily Brain & Body Upgrade. Body: From our original brain-boosting bars to our hydrating IQMIX and energizing IQJOE, our mission is to empower you. Experience sustained energy, enhanced clarity, and the satisfaction of clean, functional nutrition. Call to Action: Explore the Collection.