Tono de Marca

Elegant & Sophisticated, Sensory & Evocative, Calming & Comforting, Aspirational & Lifestyle-Oriented, Approachable

Valores de Marca

• •Quality
• •Design
• •Well-being
• •Individuality & Personalization
• •Atmosphere Creation
• •Inspiration (often from nature)

Mejores Prácticas

• •Use Evocative Language: Focus on sensory details and words that paint a picture of the experience and emotion the fragrance provides (e.g., "velvety," "crisp," "enveloping," "uplifting," "serene").
• •Maintain an Elegant & Sophisticated Voice: Avoid overly casual slang or overly technical jargon. Keep the language polished, clear, and refined, reflecting the product design.
• •Highlight Well-being and Atmosphere: Consistently connect the fragrances to the benefits of creating a pleasant, comforting, or inspiring atmosphere and enhancing personal well-being.
• •Emphasize Quality and Design: Subtly weave in mentions of quality ingredients, expert perfumery (where appropriate), and the stylish design of the products as part of the overall value.
• •Stay Consistent Across All Channels: Ensure that the tone used on the website, social media, email marketing, and any advertising materials is harmonious and reinforces the same core brand identity and values. Develop a style guide if necessary.

Percepción Social

Positive, Giftable, Associated with Home Comfort & Style, Reliable Quality, Mid-to-Premium Range

Ejemplos de Copy

• •Product Description (Diffuser): Immerse your space in the art of fragrance. Our [Scent Name] diffuser blends [keynote 1] and [keynote 2] to create an ambiance of serene elegance. Let each reed gently whisper tranquility into your home, crafting moments of pure well-being.
• •Social Media Post (Instagram): Transform your Sunday into a sanctuary. ✨ The subtle notes of our [Candle Name] candle invite calm and reflection. What scent defines your perfect moment of peace? #ipuro #homesanctuary #scentedbliss #wellbeing #sundaymood
• •Email Subject Line (Promotion): Discover Your Signature Scent: An Invitation to Elegance from ipuro
• •Website Banner Text: ipuro: Crafting Atmospheres, Inspiring Moments. Explore fragrances that feel like home.
• •Ad Copy (Short): Elevate your everyday with ipuro. Sophisticated scents, beautifully designed. Find your perfect fragrance today and redefine your living space.