Tono de Marca

Elegant and Sophisticated, Sensual and Emotional, Inspired by Nature and Purity, Accessible and Inclusive

Valores de Marca

• •Quality
• •Diversity/Variety
• •Purism
• •Innovation
• •Design
• •Well-being and Creating Moments

Mejores Prácticas

• •Emphasize Sensory Language: Use evocative words that appeal to the senses (smell, sight, touch – e.g., velvety, sparkling, warm, gentle) to describe the fragrances and the ambiance they create.
• •Maintain an Elegant and Refined Vocabulary: Choose words that reflect sophistication and quality (e.g., exquisite, renowned, curated, harmonious, sophisticated) while remaining accessible.
• •Highlight Core Values Consistently: Weave in mentions of quality, purism, design, diversity, and innovation naturally within the copy. For instance, "Experience the purist design and quality ingredients in our diverse range..."
• •Focus on Emotion and Experience: Connect the fragrances to feelings, moments, and lifestyle aspirations (e.g., create unforgettable memories, your daily sensual break, transform your space into a sanctuary).
• •Ensure Visual and Textual Harmony: The copy should align with the visual presentation of the products – clean, stylish, and often nature-inspired. The language should complement the aesthetic minimalism and elegance IPURO projects.

Percepción Social

Positive Scent Experiences, Aesthetic Appeal, Good Quality for Price (Generally), Brand Recognition and Trust, Association with Lifestyle and Well-being, Concerns about Longevity/Intensity (Occasional)

Ejemplos de Copy

• •IPURO: Where Purity Meets Design, and Emotion Fills the Air. Discover fragrances born from Europe's finest raw materials, crafted by master perfumers. Each IPURO creation is a symphony of scent and sophisticated design, transforming your space into a sanctuary of well-being. Elevate your everyday.
• •The Essence of Your Moment. The Signature of IPURO. From invigorating citrus to calming lavender, find the perfect IPURO fragrance to define your mood and enhance your home. Quality, diversity, and purism in every bottle. Create your unforgettable atmosphere.
• •More Than a Fragrance. It's a Feeling. IPURO invites you to a daily escape. Our innovative room scents, inspired by nature's purest elements, are designed to awaken your senses and bring a touch of refined elegance to your life. Experience the art of sophisticated living.
• •Crafted in Europe. Designed for Your World. IPURO blends timeless purism with contemporary innovation. Our diverse collections offer a scent for every personality and space, all promising the highest quality and an aesthetic that complements your style. Make your home an IPURO home.
• •Your Daily Ritual of Sophistication. Let IPURO transform your home into an oasis of calm and beauty. Our fragrances, a perfect harmony of exquisite ingredients and purist design, offer a subtle yet profound touch of luxury for your everyday moments.