Brand Tone

Authentic, Expert, and Trustworthy.

Brand Values

• •Craftsmanship and Quality
• •Heritage and Authenticity
• •Sustainability
• •Trust and Transparency

Best Practices

• •Lead with Authenticity: Always use clear, honest language. Avoid marketing jargon. Your strength is your expertise, so let that shine through in detailed, accurate descriptions.
• •Emphasize the 'Hand-Finished' Aspect: The manual restoration is your unique selling proposition. Mention the workshop, the hands-on process, and the craftsmanship in product descriptions and brand storytelling to reinforce the value and quality of your work.
• •Tell the Story of the Piece: When possible, include details about the item's era, designer (like G-Plan or Ercol), and original purpose. This enriches the product and connects with customers who value heritage and nostalgia.
• •Use a Trustworthy and Direct Tone: Write in a confident, knowledgeable voice. Be straightforward about the condition of the piece (e.g., "beautifully restored," "shows gentle signs of age"). This builds trust, which is crucial when selling high-value, unique items online.
• •Keep it Focused on the Product: Since the brand's strength is its tangible products, ensure the copy is always centered on the furniture itself ourableits design, materials, condition, and the craftsmanship behind its restoration. Let the quality of the items be the hero of your narrative.

Social Perception

reliable and a source of high-quality, unique items.

Copy Examples

• •Timeless by Design. Restored by Hand. Discover unique vintage and retro furniture, expertly refinished in our Devon workshop to bring character and history into your home.
• •A stunning mid-century G-Plan sideboard, meticulously restored to its former glory. This piece features the iconic clean lines and Tola wood finish that defined an era of British design. Hand-finished to ensure lasting quality, it's not just a piece of furniture ourableit's a piece of history ready for its next chapter.
• •Is It Retro | Hand-Restored Vintage Furniture | Ipplepen, Devon
• •New Arrivals: See What We've Brought Back to Life This Week
• •We believe furniture should have a soul. At Ipplepen Interiors, we don't just sell vintage pieces; we uncover their stories. Every item is hand-picked and lovingly restored by our founder, Barry Gilbert, ensuring that the beauty of the past is preserved for the future.