Brand Tone

Friendly, Reliable, and Celebratory

Brand Values

• •Customer Satisfaction
• •Freshness and Quality
• •Reliability and Punctuality
• •Ease and Convenience
• •Expressing Emotions

Best Practices

• •Always Prioritize Freshness and Quality: Consistently use words that evoke freshness, beauty, and high-quality blooms in product descriptions and promotional materials.
• •Emphasize Reliability and Timeliness: Reiterate the promise of same-day or timely delivery to build and maintain trust.
• •Maintain a Friendly and Helpful Voice: Whether it's website copy, social media posts, or customer service interactions, the tone should always be welcoming, approachable, and eager to assist.
• •Focus on the Emotional Connection: Frame flower-giving as an act of love, care, celebration, or sympathy. Highlight how the flowers help customers express their feelings.
• •Keep it Simple and Clear: Ensure that website navigation, the ordering process, and all communications are easy to understand and user-friendly.

Social Perception

Highly Regarded, Dependable, Customer-Focused, Good Value

Copy Examples

• •Brighten their day with a burst of sunshine! ☀️ Our fresh, vibrant bouquets are hand-arranged with love and delivered right to their doorstep in Ipoh. Order by 5 PM for same-day smiles!
• •Celebrating a special milestone? Or just want to say 'I'm thinking of you'? Let our stunning floral creations do the talking. Explore our collection and find the perfect way to express your heart. #IpohFreshFlower #SayItWithFlowers
• •Life's moments, big and small, deserve to be cherished. At Ipoh Fresh Flower, we're passionate about crafting beautiful memories with every petal. Trust us to deliver joy, fresh and on time, every time.
• •Forgot an important occasion? Don't worry, we've got you covered! Our easy online ordering and speedy same-day delivery in Ipoh mean your thoughtful gift will arrive right on schedule. It's that simple!
• •From joyful birthdays to heartfelt sympathies, our florists pour their care into every arrangement. Experience the Ipoh Fresh Flower difference – where quality blooms and warm service meet. #FreshFlowersIpoh #DeliveringHappiness