Brand Tone

Confident, passionate, and deeply authentic to the car enthusiast community. It is direct, bold, and presents expertise as a result of hands-on experience. The tone is enthusiastic about the automotive world, particularly race cars, and knowledgeable, speaking the technical language of the audience fluently. It is also community-focused, fostering a sense of shared identity with car people.

Brand Values

• •Performance
• •Authenticity & Passion
• •Expertise
• •Community
• •Reliability

Best Practices

• •Write from a "We" Perspective: Always use "we" when discussing projects, racing, and product testing. This reinforces that the brand is a team of active enthusiasts, not a faceless corporation.
• •Use Enthusiast Jargon Authentically: Speak the language of your audience. Referencing specific engine codes (B16, K20), events (HDay), and tuning concepts (dyno tuning, VTEC) shows you belong to their world.
• •Showcase, Don't Just Tell: Back up confident claims with proof. Link to blog posts with race results, share videos of your cars on the track, and post photos of your team working on builds.
• •Balance Confidence with Community: Maintain the bold, confident tone from the website's description, but always tie it back to the shared passion for cars. Frame your expertise as a benefit to the community you serve.
• •Ask Engaging Questions: Prompt audience interaction by asking questions related to their own projects, opinions on parts, or racing experiences. This transforms your social media from a storefront into a community hub.

Social Perception

IPGparts is perceived as credible and trustworthy, beyond just a parts depot, largely due to their racing involvement and technical content. They are seen as a pillar of the Honda/Acura performance community, a familiar and respected name. The public views them as expert practitioners who offer reliable advice backed by practical, real-world experience.

Copy Examples

• •Headline: Built for the Track. Proven by Us. Body: Stop wondering what works. The [Product Name] is what we run in our own Integra Type R race car. If it's tough enough for our abuse at Sebring, it's ready for your build. Get yours now.
• •Headline: Your Project Can't Wait. Neither Should Your Parts. Body: Weekend wrenching sessions are sacred. Our [Sale Name] is live with deals on the brands we trust. Get fast shipping on parts that make a difference. Because we love race cars as much as you do.
• •Text Overlay: New Blog Post! We broke down our 84mm B18c5 engine build and hit the dyno. Find out what it takes to make reliable power. Link in bio to see the numbers!
• •Headline: We're Not Just Parts Sellers. We're Your Race Team. Body: We're a team of car people who live for the track. We use, abuse, and perfect the parts we sell so you can build with confidence. That's the IPGparts difference. Just try us.
• •Caption: That feeling when it all comes together. We want to see what you're building! Tag us in your project photos with #IPGbuilds for a chance to be featured on our page.