Brand Tone

Sentimental and Emotional, Caring and Understanding, Personal and Intimate, Appreciative, Joyful and Celebratory

Brand Values

• •Love and Companionship
• •Memory and Remembrance
• •Quality Craftsmanship
• •Personalization and Uniqueness
• •Customer Connection and Empathy

Best Practices

• •Lead with Emotion: Always tap into the deep emotional connection owners have with their pets. Use words that evoke love, comfort, joy, and cherished memories.
• •Highlight Personalization: Emphasize the custom-made aspect of the products, showcasing how each piece is unique to the individual pet and owner.
• •Share Real Stories: Utilize customer testimonials and stories (with permission) to demonstrate the impact and meaning behind the jewelry. This reinforces authenticity and emotional connection.
• •Maintain a Compassionate and Understanding Voice: Especially when addressing topics like pet loss or memorial pieces, ensure the tone is empathetic and supportive.
• •Focus on Quality and Keepsake Value: Consistently communicate the craftsmanship and durability of the jewelry, positioning it as a lasting memento designed to be treasured for years.

Social Perception

Positive: Many customers perceive iPetprints as a brand that provides beautiful, high-quality, and emotionally significant products that allow them to cherish their pets. They appreciate the detailed customization and the ability to keep their pets close. Influencers and customers often share positive experiences and the joy the products bring. Mixed (with some concerns): Some customers have reported negative experiences, primarily concerning delivery issues and customer service responsiveness in resolving problems, particularly regarding refunds or incorrect items. However, the company publicly acknowledges these past issues and claims to have taken steps to rectify them, such as changing their logistics provider. Trusted for Keepsakes: Despite some negative reviews, the brand is largely seen as a go-to for meaningful pet memorial and commemorative jewelry. The use of AI for detailed pet portraits is highlighted as a positive technological aspect.

Copy Examples

• •Keep their paw print on your heart, always. Our handcrafted necklaces immortalize the unique bond you share. #iPetprints #FureverLove
• •Your pet's adorable face, perfectly captured. Our AI-powered design process creates a stunning, lifelike portrait you can wear every day. Gift yourself or a fellow pet lover a treasure. #CustomPetJewelry #PetLove
• •More than just jewelry, it's a feeling. Carry the warmth and joy of your furry best friend wherever you go with a personalized keepsake from iPetprints. #PetMemories #CherishedCompanion
• •From a loving photo to a timeless treasure. We meticulously craft each piece to celebrate your unique bond. Share your story, wear your love. #PersonalizedPetGifts #MansBestFriend
• •The unconditional love of a pet deserves to be celebrated. Our custom jewelry is a beautiful way to say 'thank you' for every wag, purr, and moment of joy. #iPetprintsLove #DogMom #CatDad