Brand Tone

Sophisticated & Aspirational

Brand Values

• •Design Excellence
• •Innovation & Technology
• •Simplicity & Convenience
• •Quality & Functionality
• •Enhanced Lifestyle

Best Practices

• •Lead with Design, Follow with Function
• •Use Aspirational Language
• •Keep it Simple and Clean
• •Show, Don't Just Tell
• •Maintain a Confident and Authoritative Voice

Social Perception

iotty is perceived as a premium, design-focused brand that excels in aesthetics, often praised for its stylish look and smart features. However, it faces criticism regarding product reliability, connectivity issues, high price point, and occasional customer service frustrations.

Copy Examples

• •Italian Design. Smart Living. Your home is a masterpiece. Your switches should be too. The iotty Smart Switch combines flawless Italian aesthetics with intuitive smart technology. Control your lighting, create the perfect ambiance, and elevate your space with a single touch. It's not just smart, it's a statement.
• •Detail makes the design. Our tempered glass smart switch is crafted to be the focal point of any wall. Sleek, minimalist, and intelligently connected to your life's rhythm. Tap the link in bio to discover the art of smart living. #iotty #SmartHome #ItalianDesign #InteriorDesign #HomeAutomation
• •The Ultimate Upgrade Your Walls Have Been Waiting For. Renovating your home? Don't overlook the details. Replace your old plastic switches with the beauty and intelligence of iotty. With easy Wi-Fi setup and a host of automated features, iotty brings your home into the future. Get the designer look with the smart functionality you deserve.
• •Imagine your home greeting you. With iotty, it's possible. Our geolocation feature turns on the lights as you arrive, so you never walk into a dark house again. Set schedules, monitor energy, and control everything from your phone. This is the welcome you've always dreamed of.
• •Redefine Modern Spaces with Intelligent Design. For today's discerning clients, the smart home is no longer an option it's an expectation. The iotty Smart Switch offers the perfect fusion of premium Italian design and powerful home automation. Provide your clients with a seamless, elegant, and future-proof solution that enhances both aesthetics and functionality. Partner with iotty to bring unparalleled sophistication to your projects.