Brand Tone

transactional and benefit-oriented, with elements of being helpful and accessible

Brand Values

• •Value/Affordability: The strong emphasis on "ofertas" (deals/offers) and working with international suppliers to provide prices "muito abaixo do mercado" (well below market) suggests a core value of providing affordable products.
• •Variety/Accessibility: The wide range of product categories indicates a value of offering a diverse selection to customers.
• •Trust and Security: Highlighting secure payment methods, SSL certificates, and clear policies around refunds and returns points to valuing customer trust.
• •Customer Support: The mention of "Suporte Humanizado" and providing contact channels suggests an aim to offer reliable customer service.
• •Convenience: Offering free shipping and online tracking contributes to a convenient shopping experience.

Best Practices

• •Prioritize Clarity and Directness: Focus on clear, easy-to-understand language. Get straight to the point, highlighting benefits and offers without excessive jargon or overly complex sentences. This aligns with the current "ofertas" focus.
• •Emphasize Value and Solutions: Consistently frame products in terms of the value they offer (e.g., solving a problem, saving money, improving a lifestyle). Use action-oriented language that encourages immediate consideration.
• •Maintain a Reassuring and Trustworthy Voice: Especially in transactional communications (FAQs, policy pages, customer service interactions), use language that builds confidence. Reiterate security measures, transparent policies, and the availability of support.
• •Incorporate "Humanized Support" Cues: Even in automated messages or general copy, infuse a touch of approachability. Use welcoming language, and make it clear how customers can reach out for help, reinforcing the "Suporte Humanizado" promise.
• •Develop a Simple Style Guide: Create a basic document outlining key brand phrases (e.g., "Oron Ofertas," "Sua melhor versão"), preferred calls to action, and a list of words to use/avoid to ensure all communications, whether on the website, social media, or email, sound like they're coming from the same source. This helps maintain consistency even if multiple people are creating content.

Social Perception

Typical E-commerce Store: Based on the website and product range, it's likely perceived as one of many general e-commerce stores offering a variety of goods, with a focus on deals. The use of international suppliers and dropshipping is a common model, and perception often hinges on the efficiency of this process.

Copy Examples

• •Instagram Post (New Gadget): Stop wishing, start doing! ✨ Our new [Gadget Name] makes [task] easier than ever. Limited stock – grab yours at a special launch price! Link in bio. #OronOfertas #TechGadgets #Innovation #ShopNow
• •Website Banner (Seasonal Sale): Upgrade Your Style for Less! 🔥 Get up to 40% OFF on our Winter Collection. Coats, boots, and more to keep you warm and stylish. Shop Oron Store deals today – free shipping across Brazil! [Shop Now Button]
• •Email Subject Line (Abandoned Cart): Did You Forget Something Awesome? 😉 Your Oron Store cart is waiting! Email Body Snippet: Your [Product Name] is still available! Complete your secure purchase now and enjoy [mention a benefit like free shipping or a product feature]. We're here if you have questions: [Link to Contact Page]
• •Product Description Snippet (Fashion Item): Feel confident, look amazing. Our [Item Name] is crafted for comfort and style, helping you express your best version. Made with [Material], it's perfect for [occasion/use]. Find your fit at Oron Store! #SuaMelhorVersao #FashionFinds
• •Facebook Ad (General Store Promotion): Deals you don't want to miss! 💸 Oron Store brings you the latest trends in fashion, electronics, and more, all at prices that fit your budget. Secure shopping and humanized support guaranteed. Discover your next favorite thing: [Link to Website] #OronStore #OnlineShopping #BestDeals