Brand Tone

Aspirational, Inspirational, Passionate, Enthusiastic, Design-Oriented, Aesthetically Focused, Slightly Playful/Approachable, Modern & Trendy

Brand Values

• •Beauty & Aesthetics
• •Quality
• •Inspiration & Emotion
• •Customer-Centricity (Stated)
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (aspirational, passionate, design-oriented), key messaging points, preferred vocabulary (e.g., "sanctuary," "inspire," "emotion," "extraordinary," "curated"), and things to avoid (e.g., overly technical jargon unless explaining product benefits, overly casual slang).
• •Focus on "Transformation" and "Inspiration": Consistently use language that suggests how ioooi.ro products can change a space and inspire a feeling or lifestyle, rather than just describing product features. Emphasize the "why" behind a purchase – the emotion or the aesthetic fulfillment.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the aspirational and aesthetically focused imagery used on the website and social media. The language should evoke the same sense of style and quality as the visuals.
• •Train All Content Creators: Anyone writing for the brand, from social media managers to product description writers, should be familiar with and adhere to the brand voice guidelines to ensure consistency across all platforms.
• •Review and Refine Regularly (and address the perception gap): Periodically review website copy, social media posts, and customer service communication to ensure they align with the desired tone. Crucially, acknowledge the existing gap in social perception regarding customer service and product consistency. While maintaining an aspirational tone, also weave in messaging that subtly addresses these concerns, perhaps by highlighting commitments to quality assurance, transparent communication, or improved service processes (once these are verifiably in place). This helps build trust and align perception more closely with the brand's stated values.

Social Perception

Source for Unique/Trendy Items, Aspirational Brand, Mixed Customer Experience, Price Point, Passionate Team (in-store)

Copy Examples

• •Transform Your Everyday: Discover Design That Speaks to You. At ioooi.ro, we believe your home should be a canvas of your life's best moments. Explore our curated collections and find those perfect pieces that turn a house into a sanctuary of style and emotion. Let's create a space that inspires you, every single day. Explore New Arrivals
• •Beyond Furniture. Beyond Lighting. Beyond Expectation. We're not just selling decor; we're delivering inspiration. Each ioooi.ro piece is chosen to bring exceptional design and a touch of magic into your home. Dare to dream, dare to design, dare to ioooi. Discover Our Signature Collections
• •Curated for the Love of Beautiful Spaces. Passion for aesthetics is at the heart of ioooi.ro. From statement lighting that illuminates your dreams to furniture that gathers stories, we bring you designs that blend emotion with perfect functionality. Shop Home Decor
• •Your Home's Story Starts with ioooi.ro. Every corner tells a tale, every object holds an emotion. Let us help you write yours. Discover unique pieces that reflect your personality and transform the ordinary into the extraordinary. Get Inspired
• •Fall in Love with Your Home Again. It’s more than just design; it’s a feeling. ioooi.ro brings you exclusive interior pieces that enrich every corner, helping you craft a home that truly mirrors your aspirations and dreams. View Best Sellers