Tono de Marca

reverent and evocative, passionate and artistic, with authentic cultural depth

Valores de Marca

• •Heritage and Legacy
• •Authenticity and Craftsmanship
• •Community and Sustainability
• •Connection and Storytelling

Mejores Prácticas

• •Embrace Storytelling: Every piece of copy, from a product description to a social media caption, should tell a small part of the brand's larger story of heritage, art, and connection to Iona.
• •Use Evocative and Sensory Language: Appeal to the imagination by using descriptive words that evoke the sights, sounds, and feelings of the Isle of Iona.
• •Maintain a Reverent and Respectful Tone: When speaking of the history, culture, and natural environment of Iona, the tone should always be one of deep respect and admiration.
• •Highlight Authenticity and Craftsmanship: Emphasize that the jewelry is handcrafted, the materials are thoughtfully sourced, and the designs are rooted in genuine Celtic traditions.
• •Incorporate Elements of the Gaelic Language: Judicious use of Gaelic phrases can enhance the sense of authenticity and cultural connection, as long as they are explained for a wider audience.

Percepción Social

premium, artisanal brand, perceived as a guardian of Celtic heritage, exclusive and culturally significant, offering luxury and investment-worthy pieces

Ejemplos de Copy

• •From the heart of Iona, a new story unfolds. Introducing the 'Echoes of the Isles' collection, where ancient Celtic knots whisper tales of the sea and sky. Each piece, a testament to a legacy of artistry, is waiting to become a part of your story. Discover the collection on our website.
• •Wear a piece of Iona's soul. Our 'St. Columba's Dove' pendant, crafted from recycled sterling silver, is inspired by the intricate carvings that have graced our island for centuries. Let it be a symbol of peace and a connection to a place where history and beauty intertwine.
• •Dear friend of Iona My Heart, in a world of fleeting trends, we invite you to embrace the timeless. Our jewelry is more than an accessory; it is a legacy. As a valued member of our community, we are offering you an exclusive first look at our upcoming collection, a tribute to the enduring spirit of Iona.
• •'Iona My Heart' is a love letter to a sacred island. A collaboration born of a shared passion for Celtic heritage, we are dedicated to continuing a tradition of craftsmanship that is as timeless as the tides. With every piece, we honor the past, celebrate the present, and support the future of Iona.
• •Some places never leave you. Iona is one of them. Iona My Heart. Jewelry that holds the stories of a sacred isle. Handcrafted, timeless, and sustainably made. Visit us at the St. Columba Steadings on the Isle of Iona or explore our collections online.