Brand Tone

The prevailing tone of Ion Acrylics is approachable, passionate, and customer-centric. Their origin story, which frames them as "vinyl record aficionados," immediately establishes a connection with a niche community. This is complemented by a professional yet friendly communication style in their product descriptions and customer interactions. The emphasis on being a "small, family run business" further cultivates a sense of trust and personal investment. The overall tone is modern and clean, mirroring the aesthetic of their products.

Brand Values

• •Quality Craftsmanship
• •Customer-Centricity
• •Modern & Functional Design
• •Authenticity and Passion

Best Practices

• •Lead with Passion: Always tie the products back to the love of music, art, and personal memories. Use language that reflects a genuine appreciation for the items the customers will be displaying.
• •Emphasize 'You' and 'Your': Center the copy around the customer's needs and their collection. Frame the products as solutions to their specific display and storage challenges.
• •Keep it Clean and Modern: The language should mirror the product aesthetic. Use clear, concise, and straightforward language. Avoid overly ornate or complex descriptions.
• •Highlight the "Family-Run" and "Made in the USA" Angles: Subtly weave in the brand's origin and manufacturing location. This builds trust and resonates with customers who value supporting small, domestic businesses.
• •Let Customer Testimonials Do the Talking: Regularly feature positive customer reviews in marketing materials. This provides social proof and reinforces the brand's commitment to quality and service, using the authentic voice of satisfied buyers.

Social Perception

Ion Acrylics is perceived very positively by its customers. Reviews frequently use words like "fantastic," "beautiful," and "high-quality." Customers appreciate the functionality of the products, such as the ridges on the vinyl holders that prevent albums from sliding. The brand is seen as a reliable source for custom framing solutions, especially for odd-sized items. The narrative of a small, family-run American business also appears to be a significant positive factor for many buyers.

Copy Examples

• •Stop hiding your collection in a crate. Our acrylic vinyl stand was designed by collectors, for collectors, to give your records the showcase they deserve. Flip through your favorites with ease and admire the art. It's not just storage; it's a statement piece.
• •Have a piece of art that doesn't fit a standard frame? We believe every piece of art deserves to be seen. We create custom-sized floating acrylic frames to perfectly fit your unique treasures. Let your art speak for itself.
• •Your memories aren't one-size-fits-all, so why should your frames be? From a vintage poster to your child's first painting, we'll craft a custom acrylic frame to your exact specifications. Modern, minimalist, and perfectly you.
• •The modern solution to art display is clear. Our floating acrylic frames give your photos and artwork a clean, gallery-quality look that complements any decor. Elevate your walls.
• •It all started with our own record collection. We wanted a way to display our favorite albums that was as beautiful as the music they held. From that passion, Ion Acrylics was born. We're a small family business dedicated to helping you display your passions, too.