Brand Tone

personal, trustworthy, and family-oriented

Brand Values

• •Customer-Centricity
• •Quality at a Low Price
• •Generosity and Trust
• •Family and Entrepreneurial Spirit
• •Practicality

Best Practices

• •Always Tell the Story: Remind customers of the brand's origin. Whether in an email footer or a social media post, referencing the "family-run" or "started with a simple idea" narrative reinforces the brand's core identity.
• •Use "We" and "Our": Consistently use personal pronouns like "we" and "our" to maintain the personal, family-run feel. This creates a direct dialogue with the customer, making the brand more relatable.
• •Emphasize Value and Practicality: The brand's foundation is quality at a good price. All marketing copy should reflect this, focusing on durability, practicality, and affordability rather than fleeting trends.
• •Maintain a Warm and Approachable Voice: The tone should never be overly corporate or formal. Keep the language simple, warm, and inviting, as if you were speaking to a neighbor or a friend.
• •Involve the Customer: Continue the practice of asking for feedback, as mentioned on the "About Us" page. Phrases like "What do you want to see next?" or "Tell us what your family needs" can be integrated into communications to reinforce the brand's customer-centric value.

Social Perception

Due to limited external online presence, broader social perception is difficult to gauge comprehensively. However, their inclusion as a registered retailer suggests they are perceived as a legitimate and reliable business within the industry. For a direct customer, the perception is shaped by their website experience, projecting an image of a reliable, family-run business that is approachable and focused on providing value.

Copy Examples

• •From our family to yours. Quality clothing that lasts through all of life's adventures, without breaking the bank. Just as it should be.
• •For puddle jumpers and adventure seekers! This durable raincoat keeps the wet out and the fun in. Designed by parents who know that childhood is meant to be messy, joyful, and full of play.
• •It all started with a pile of worn-out socks and an idea. Today, IoB-butiken is still run by us, Ingela and Bengt, with the same passion: to offer quality clothing for the whole family at fair prices. We're not a big corporation; we're a family, and we're happy to have you as part of ours.
• •A little something for everyone in the family...
• •Soft, safe, and made with love. Explore our collection of baby essentials, chosen with the care of a parent. Because we know what matters most.