Brand Tone

Friendly and Approachable, Authentic and Passionate, Artisanal and Quality-Conscious, Comforting and Evocative, Slightly Playful

Brand Values

• •Quality Craftsmanship
• •Family and Community
• •Customer Delight
• •Creating Atmosphere
• •Passion for Scent

Best Practices

• •Develop a Tone of Voice Guide: Create a simple internal document outlining key tone characteristics (e.g., "Warm, not gushy," "Knowledgeable, not preachy," "Playful, but professional") with do's and don'ts and examples.
• •Always Emphasize "Hand-Poured" & "Small Batch": These are key differentiators that reinforce quality and the artisanal nature of the brand. Weave them naturally into descriptions and posts.
• •Use "We" and Speak from the Heart: Continue to foster the family-run, passionate creator persona. Share snippets of your story or the "why" behind a product.
• •Engage with Warmth and Authenticity: When responding to comments or messages, maintain the friendly, approachable tone. Personalize responses where possible.
• •Focus on Sensory Language and Experience: Since the products are scent-based, use descriptive, evocative language that helps customers imagine the experience of the fragrance and the ambiance it creates. Talk about feelings, moods, and memories associated with scents.

Social Perception

Highly Positive, Trusted Small Business, Purveyor of Unique and Effective Scents, Engaging and Responsive

Copy Examples

• •✨ Freshly Poured Happiness! ✨ Introducing our new 'Coastal Breeze' soy candle – hand-poured right here in Louisiana with all the love and care you expect from Wicksy. Let this blend of sea salt, jasmine, and driftwood transport you to your favorite peaceful shore. Tap to shop and bring the calm home! #Wicksy #HandPoured #SoyCandles #NewScent #CoastalLiving #SmallBatch #LouisianaMade
• •🏡 Make your house a home with Wicksy's bestselling 'Southern Comfort' candle. Our family pours a little bit of Louisiana warmth into every small batch, using only the finest soy wax and fragrances. Perfect for cozy nights in! Read our glowing reviews and see why it's a customer favorite. Shop Now -> [Link] #ShopWicksy #SoyGood #HandmadeHome #ScentedCandles #SupportSmall
• •From our family to yours, every Wicksy candle starts with a simple idea: to create a moment of joy. We remember mixing scents in our kitchen, dreaming of filling homes with beautiful fragrances. Today, that passion still burns bright in every hand-poured, small-batch creation. Discover the Wicksy difference and the story behind your favorite scent this month. [Link to Blog/Our Story]
• •Pouring up some Sunday serenity! 🕯️✨ Each Wicksy candle is hand-poured in small batches with so much love. What scent are you hoping is in this batch? Let us know! 👇 #Wicksy #CandleMaking #BTS #SoyWax #Handmade #OddlySatisfying #SmallBizLove
• •**Vanilla Bean Dream - Soy Wax Candle** Indulge in the creamy, classic comfort of our Vanilla Bean Dream. Hand-poured in small batches in the heart of Louisiana, this luxurious soy candle blends rich vanilla bean with a whisper of sweet sugar for a scent that’s both soothing and sophisticated. Perfect for creating a warm, inviting atmosphere in any room. Light it up and let the day’s worries melt away. * 100% Soy Wax | Premium Fragrance Oils | Cotton Wick | Approx. 50hr Burn Time*