Tono de Marca

empowering, confident, and fashion-forward

Valores de Marca

• •Self-Love
• •Confidence
• •Independence
• •Style as Self-Expression

Mejores Prácticas

• •Anchor Everything to 'Self-Love': Every piece of copy, from a product description to a social media post, should connect back to the core value of self-love. Use the 'self-love club' concept as a recurring theme to build community.
• •Use Empowering Verbs: Write with active, inspiring verbs. Instead of 'This shirt looks nice,' use phrases like 'Own your power in this blazer,' 'Define your day with this look,' or 'Elevate your style.'
• •Balance Aspiration with Authenticity: While the photos are aspirational, the copy should feel relatable. Speak directly to the customer's journey of self-acceptance and confidence. Acknowledge that confidence is a process that their clothing can support.
• •Create a 'Brand Voice' Guide: Document key phrases ('self-love club,' 'trust in yourself,' 'love your body') and the overall tone (empowering, confident) to ensure anyone writing for the brand sounds consistent.
• •Tell the 'Why' Behind the 'What': Don't just sell a product; sell the feeling it provides. Explain *why* a particular piece is confidence-boosting. For example, 'The structured shoulders on this jacket create a powerful silhouette, so you can walk into any room with your head held high.'

Percepción Social

Trendy and desirable online clothing store with an empowering message.

Ejemplos de Copy

• •Engineered for your workout, designed for your confidence. The new ‘Limitless’ Set is here to support every move you make. Welcome to the self-love club. #involtbrand #loveyourbody
• •More than a sweatshirt. It's a statement.
• •Style that starts with self-love. Discover the collection that celebrates you.
• •The ‘Self-Love Club’ Tee: Your daily reminder to trust in yourself. Made from 100% premium cotton for a soft feel, its relaxed fit is perfect for any occasion where you want to feel comfortable and confident. This isn't just a t-shirt; it's a commitment to you.
• •Dress for the person you are and the person you want to be. At Involt, we make more than clothes—we build confidence. Join the self-love club. Shop our new arrivals now.