Brand Tone

Personalized and Customer-Centric, Luxurious yet Affordable, Celebratory of Indian Craftsmanship, Confident and Stylish, Quality-Focused, Enthusiastic and Vibrant

Brand Values

• •Individuality and Self-Expression
• •Quality Craftsmanship
• •Customer Satisfaction
• •Supporting "Make in India"
• •Affordable Luxury
• •Sustainability
• •Functionality and Practicality

Best Practices

• •Emphasize Personalization: Always highlight the "custom-made" and "personalized" aspects in your copy. Use phrases like "designed by you," "your unique touch," or "reflect your personality."
• •Showcase Indian Craftsmanship: Regularly mention "Made in India," "Indian artisans," or "homegrown talent" to reinforce this core value and point of pride.
• •Balance Luxury with Affordability: Use descriptive words that evoke quality and elegance ("exquisite," "premium," "finest materials") while also subtly reassuring customers about value ("direct from manufacturer," "competitive prices").
• •Maintain a Confident and Stylish Voice: Incorporate fashion-forward language and focus on how the products help customers express their style and stand out. Use words like "chic," "trendy," "statement piece," and "vibrant."
• •Incorporate Customer-Centric Language: Address the customer directly ("your style," "your needs"). Focus on the benefits they receive, such as a unique product, a great gift, or a durable and functional accessory. Highlight positive customer experiences and testimonials where possible.

Social Perception

Positive Customer Reviews, Appreciation for Customization, Seen as a Quality Indian Brand, Responsive Customer Service, Active Online Presence

Copy Examples

• •Your Style, Uniquely Yours. At Invoguishindia, we don't just make bags; we craft reflections of you. Design your personalized tote today and carry your story with elegance. #MyInvoguishStory #MadeInIndiaWithLove
• •Luxury That Tells Your Tale. Experience the exquisite craftsmanship of Indian artisans with a bag that's as unique as your journey. Affordable luxury, designed by you, for you. Discover Invoguishindia. #AffordableLuxury #CustomizedPerfection
• •More Than a Bag, It's a Statement. Let your accessories speak volumes. With Invoguishindia, choose from vibrant designs or create your own, all while championing sustainable style and Indian craftsmanship. #VoguishAndValued #EcoChicIndia
• •The Perfect Gift, Personalized with Passion. Looking for something truly special? An Invoguishindia custom bag is a gift that combines high-quality materials, beautiful design, and a personal touch they'll cherish forever. #GiftTheExtraordinary #PersonalizedJoy
• •Elegance. Individuality. Invoguishindia. Step out in confidence with a handcrafted bag that blends timeless style with modern functionality. Because you deserve an accessory that’s as versatile and vibrant as you are. #CarryYourConfidence #IndianArtistry