Brand Tone

Aspirational & Stylish, Personalized & Unique, Confident & Quality-Focused, Customer-centric & Appreciative, Enthusiastic & Modern

Brand Values

• •Personalization & Individuality
• •Quality Craftsmanship
• •Made in India/Support Local
• •Style & Fashion-consciousness
• •Customer Satisfaction
• •Accessibility of Luxury
• •Sustainability (Emerging)
• •Functionality & Practicality

Best Practices

• •Emphasize 'You' and Personalization: Always bring the focus back to the customer's ability to create something unique. Use words like 'your,' 'customized,' 'personalized,' 'design your own.'
• •Maintain an Aspirational yet Accessible Voice: Use evocative language that speaks to style, luxury, and trendiness ('chic,' 'elegant,' 'voguish,' 'premium') but also highlight the direct-to-consumer benefit and Indian craftsmanship to ensure it feels attainable.
• •Showcase Quality and Craftsmanship Confidently: Speak with pride about the materials, the 'Made in India' aspect, and the attention to detail in every product.
• •Be Enthusiastic and Positive: Convey excitement about the designs, the process of personalization, and the joy of owning a unique item. Use vibrant and engaging language.
• •Incorporate Customer Delight: Regularly feature positive customer testimonials and stories to reinforce the brand's promise and social proof, echoing the satisfaction expressed in reviews.

Social Perception

Positive & High Quality, Unique & Personalized, Stylish & Trendy, Good Value, Reliable

Copy Examples

• •Headline: Your Style, Uniquely Yours. Design Your Dream Bag Today. Body: Don't just follow trends, set them. With Invoguish, you're the designer. Choose your colors, add your name, and craft a high-quality, personalized bag that tells your story. Made with love in India, just for you.
• •Headline: The Perfect Gift? It's Personal. Body: Make their special day unforgettable with a gift that’s as unique as they are. An Invoguish customized bag isn't just an accessory; it's a statement of thoughtfulness and style. Crafted with premium materials and endless personalization options.
• •Headline: Luxury Meets Individuality. Experience Invoguish. Body: Indulge in the art of personalized luxury. At Invoguish, we handcraft exquisite bags that reflect your unique taste. From chic totes to elegant slings, discover superior Indian craftsmanship and designs that turn heads. Why settle for ordinary?
• •Headline: Travel Light, Travel Bright, Travel *You*. Body: Your adventures deserve a companion as vibrant and unique as your spirit. Our customizable travel totes are spacious, durable, and designed to make a statement wherever you roam. Personalize yours and make every journey an Invoguish journey.
• •Headline: More Than a Bag. It's Your Signature. Body: Elevate your everyday with an Invoguish bag, meticulously crafted in India to your exact vision. Experience the thrill of owning a premium, made-to-order accessory that's as functional as it is fashionable. Define your style.