Brand Tone

Professional, Innovative, and Confident.

Brand Values

• •Innovation and Efficiency
• •Safety and Quality
• •Ergonomics and Thoughtful Design
• •Scientific Advancement

Best Practices

• •Always frame the product as a direct solution to a known frustration for researchers (e.g., waste gas exposure, inconsistent anesthesia, animal stress).
• •Back up all claims with specific data points and validation where possible (e.g., "scavenges 99.999% of waste gas," "validated at NIH"). This speaks directly to a scientific audience.
• •Use declarative and assured language. Position the brand as a leader and an innovator, not just a supplier. Avoid tentative or overly sales-oriented phrasing.
• •Continuously reinforce that the products were designed by people who understand the challenges of preclinical research firsthand. This builds peer-to-peer trust.
• •While using precise technical terms like "hyperbranching technology" is crucial for credibility, always connect them to tangible benefits like "saving research funds," "improving ergonomics," or "reducing animal awakening."

Social Perception

The target audience (preclinical scientists) would likely perceive In Vivo Concepts as a specialized, credible, and technically proficient company. The detailed technical specifications and the clear articulation of solving a common lab problem project an image of a company "by scientists, for scientists," which builds trust and authority within its niche community.

Copy Examples

• •Stop compromising on safety and efficiency. Our anesthetic delivery systems scavenge 99.999% of waste gas, because your research and your health are too important to risk.
• •Uneven gas flow leads to inconsistent results and animal awakening. The patented EquaFlow™ manifold uses hyperbranching technology to deliver equal, precise anesthesia to every port, every time. Enhance your data reliability and reduce isoflurane costs with one smart, durable solution.
• •In Vivo Concepts was born in the lab. Frustrated by the risks of waste anesthetic gas and inefficient systems, we decided to build the solution ourselves. Today, we are the gold standard in preclinical anesthesia delivery, helping research institutions worldwide achieve safer, more efficient, and more ergonomic workflows.
• •Is your anesthesia system costing you time and money?
• •Breathe Easy. Research Confidently. The New Standard in Waste Gas Scavenging.