Brand Tone

Enthusiastic & Passionate, Expert & Knowledgeable, Supportive & Customer-Focused, Practical & Reassuring, Modern & Action-Oriented

Brand Values

• •Protection
• •Quality
• •Preservation (of Value & Aesthetics)
• •Customer Satisfaction
• •Passion for Cycling
• •Innovation

Best Practices

• •Speak the Rider's Language: Use terminology and address pain points that resonate with cyclists (e.g., "stone chips," "uplift damage," "resale value," "trail debris").
• •Balance Enthusiasm with Expertise: Convey genuine passion for cycling while providing clear, factual information about the product's technical benefits and quality materials.
• •Focus on the "Why": Beyond the product features (the "what"), emphasize the benefits – peace of mind, preserving the bike's beauty, protecting an investment, enjoying the ride more.
• •Be Reassuring and Supportive: Acknowledge potential challenges (like fitting) but offer solutions, guidance, and highlight the positive outcomes and excellent customer support.
• •Maintain Visual & Verbal Synergy: Ensure the tone of the copy aligns with the imagery used (e.g., adventurous and energetic for action shots, meticulous and detailed for product close-ups). Social media posts successfully do this.

Social Perception

Highly Regarded for Product Quality, Trusted Solution, Worth the Investment, Excellent Customer Service, Installation Can Be a Hurdle

Copy Examples

• •Headline: Your Dream Ride Deserves an Invisible Shield. Body: Don't let grit, grime, or rogue rocks dull your shine. Our precision-cut invisiFRAME kits use premium XPEL film to wrap your bike in virtually undetectable protection. Ride harder, worry less, and keep that new-bike look for years. #ProtectYourPassion
• •Headline: Maximize Miles & Resale Value. Body: Investing in an invisiFRAME kit isn't just about today's ride; it's about tomorrow's value. Our self-healing, non-yellowing film keeps your frame pristine, ensuring you get the best possible price when it's time to upgrade. It’s the smartest upgrade you (almost) can't see.
• •Headline: Custom Fit, Uncompromising Protection. Body: Over 40,000 bikes templated means your invisiFRAME kit is no generic sticker. It’s millimeter-perfect protection, designed specifically for your make, model, and size. Because your bike is unique, and its defense should be too.
• •Headline: Loved by Pros, Made for You. Body: From World Cup tracks to your local trails, invisiFRAME is the trusted choice for riders who demand the best. Our expert-developed kits give you the same top-tier protection the pros rely on. Ready to ride with confidence?
• •Headline: Patience is a Virtue. A Pristine Frame is the Reward. Body: Yes, fitting your invisiFRAME kit takes a little time and care (check our easy-to-follow guides!). But the result? Years of worry-free riding with a bike that looks as good as the day you got it. Your future self will thank you.