Brand Tone

Inspirational, empowering, premium, supportive, and inclusive, balancing luxury sport branding with a focus on quality, performance, and confidence.

Brand Values

• •Respect
• •Integrity
• •Loyalty
• •Solidarity
• •Vision: To become the leading luxury sport brand for both professional and amateur athletes worldwide.

Best Practices

• •All copy should aim to inspire and uplift. Use strong, active verbs and focus on the feeling of strength and confidence the apparel provides.
• •Consistently mention the high-quality, ergonomic, and performance-driven features of the products. Use words like "luxury," "premium," and "engineered."
• •Especially for the maternity line, use language that is nurturing, understanding, and celebratory of the motherhood journey.
• •Ensure that the tone of the copy is reflected in the high-quality, clean, and aspirational visuals used across all platforms.
• •Actively respond to comments and messages with the same respectful and empowering tone, reinforcing brand values.

Social Perception

The brand is perceived as a high-quality activewear provider with a strong focus on customer satisfaction. Its stylish and modern presentation on social media contributes to an aspirational image, and its emphasis on both performance and maternity wear allows it to cater to a diverse range of active women.

Copy Examples

• •Unleash your inner strength. Our Myrtos Set is designed to move with you, empowering every rep, every run, every victory. Feel the difference quality makes. #Invictus69 #Unconquered
• •Embrace your journey. Our maternity leggings offer the perfect blend of support and comfort for every stage of pregnancy. Because feeling powerful is always in style. Shop now for 30% off on 3 or more items.
• •Your workout wardrobe just got an upgrade. From the gym to the street, our sets are made to perform and impress. Which look is your favorite? #Invictus69 #LuxuryActivewear #FitCheck
• •Engineered for Excellence. Designed for You. Discover the luxury of performance activewear.
• •Be Unconquered. This week, we're celebrating the strength and resilience of our community. As a thank you, enjoy exclusive access to our new arrivals before anyone else. Thank you for being part of the Invictus69 family.